Google recently released the results of a study undertaken with 3,000 mobile searchers that attempted to quantify the role Click-to-Call call played in the purchase process. The results certainly aren’t shocking, but do paint a good picture of how important the feature is to your business’ success on the mobile web.
Here’s a compiled list of the top ten reasons why Click-to-Call can dramatically increase sales.
1.) 70% of mobile searchers have used Click-to-Call to connect with a business directly from the search engine results page. 51% of them use it frequently or always from search results.
2.) 47% of mobile searchers say that if a business does not have a phone number associated with their search results, they will be more likely to explore other brands.
3.) 61% of mobile searchers state that Click-to-Call is most important in the purchase phase of the shopping process.
4.) Holiday shoppers will expect it and their patience for doing additional research through your mobile website will be short.
5.) 54% of customers call to get quick answers and give real time feedback, with 54% having more questions or needing more information than a website can answer.
6.) 88% of mobile searchers consider call length to be important (4.4 average minute call length). 72% of clicks on a mobile search ad’s call button last longer than 30 seconds.
7.) 76% of consumers use mobile call features to schedule an appointment for local services.
8.) When people use mobile search to help make a decision they are 39% more likely to call a business (Google Search Moments)
9.) 56% of calls via a mobile search happen within the first 60 minutes.
10.) Most of your competitors aren’t doing it.
It’s a fact that 95% of small- and medium-sized businesses do not have a mobile-optimized website. As evidenced in reason #2, having Click-to-Call as a feature on your mobile website most likely gives your business a revenue boost from customers who switched to your mobile site from one without the same functionality.
Most of the time, customers looking for your business on the mobile web simply need to contact you, and a phone call is still the preferred method over other communication options. Not having the Click-to-Call feature on your mobile site requires the customer to go through at least one additional layer of navigation, which is never a good thing.
For more information on mobile advertising with a Click-to-Call feature, call or email us now: Contact Shooger
Click to Call in the path to purchase – Google
SMB Digital Marketing – BIA Kelsey
Search Moments – Google
Mobile Users Survey – DudMobile