Savvy small-business owners know that leveraging a holiday can be a cost-effective strategy. Whenever you can tie your marketing and advertising strategies with an event, such as Valentine’s Day, you’re sure to bring in some extra revenue from it.
You can also take advantage of the love buzz by presenting great offers that engage, entertain, and inspire your customers and prospects. Here are 3 heart-felt offer ideas you could start using today:
Rather than buying something for each other, couples enjoy experiences. Whether you sell a product or a service, offering something that can only be redeemed as a pair is an easy choice for couples. Throw in an additional item redeemable with the purchase – such as dessert at the end of a two-course meal deal, or a unisex massage oil after a spa treatment – and it becomes hard not to buy. You could also offer a “His and Hers” pair of products.
- Do-It-Yourself (DIY)
People might say it’s the thought that counts, but those people are liars. This holiday, it’s the gift that counts. No one wants to be the loser giving or receiving the same gifts as everyone else: teddy bears, chocolates and flowers. What’s special about that? People probably want something more meaningful, something that obviously took some time and effort, with a bit of added creativity. It’s no wonder that DIY Valentine’s Day Gifts are one of the most searched items during February. Help your customers create something extra unique with a step-by-step guide, how-to tutorial or kit, using only your products or services.
- Show ALL Your Customers Some Love
Not everyone celebrates the holiday with a significant other – and some even call it “Single’s Awareness Day.” Majority of businesses advertise to couples, and forget about the many more singles that want an excuse to celebrate their independence. Single or not, show your customers and their single friends (your future customers) some extra love on the day they might be feeling a little less of it. Better yet, offer an incentive for being single, such as showing a photo of an ex to redeem a special discount.
Make sure your offers make sense for your business – if you’re a jewelry store, it’s probably a better idea to offer deals for couples instead of singles. On the other hand, if you own a sports bar, you probably wouldn’t put on a special evening dinner for couples.