We’re retiring our old app – making room for our highly anticipated Smart Shopping App

Our older applications are on iOS and Android, with the first launch of our new app focusing on iOS, shortly followed by an Android release.

If you’re using our old iOS app, you’ll be prompted to upgrade automatically to the new Shooger App. Our Android users will still enjoy all the great benefits of our app, while they can anticipate a new release in the upcoming weeks, or use our fully Mobile-optimised website to continue to enjoy Shooger on their phones.

What if I can’t upgrade my app?

If you are on an older operating system, or running on Android, please start using our fully Mobile-optimised site: www.Shooger.com. This offers a richer, better, and more reliable experience than our old apps. You can also call our customer service team (888-606-4738) for immediate assistance.

Why have you launched a new App?

The short answer is: due to popular demand and to stay ahead of our competitors. To elaborate – It’s our mission to provide the latest and greatest in consumer tech and experience while equipping local merchants with a platform that provides great offers and transparent information so shoppers can properly educate themselves. We’ve released this new app because consumer expectations, and the expectations of our merchants, have substantially evolved. We’ve combined interactive content, modern designs, easy to use functionality, and essential shopping components in the type of reliable platform consumers expect.

What can we expect from this App?

We’ve combined some of the latest and greatest features in online and mobile shopping in one easy to use app!

Search – browse through your favorite categories and filter the results after your liking. You can filter by average rating (yes, total average, and not just Shooger reviews) and distance so you can find the right business for your needs. Once you’ve found the business of your liking:

  • Look at every review ever written about that business –yes that includes reviews from Yahoo, Bing, Google and any other site that’s relevant to that industry.
  • Enjoy a video and image gallery.
  • Browse through offers.
  • Live Chat with the business owner/manager – Yes, every business listing does have a live chat!
  • Click to call or click to navigate to the business.
  • Like what you’ve researched – Buy straight from your app, tablet or desktop. Download our app today and take smart shopping to the next level!

 

How can I change the new app to suit my needs?

There are a number of ways you can personalize the Shooger app to suit you. You can follow businesses for special offers, share offers with friends, and even have friends give you the inside scoop on their favorite deals. You can review businesses directly on Shooger and request for the business owner/manager to solve your issue within a certain timeframe. This allows you, the consumer, to have your voice heard and concerns solved!

Feedback

We always value your feedback – please email us at Hello@Shooger.com.

To download our app, please follow the link below:
https://itunes.apple.com/us/app/shooger-ecco/id1102305969

 

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DOs and DON’Ts of Creating Successful Online Ads

Are you wasting time and money on creating ads that don’t get customers? This might be why!

27% of consumers expect to receive something of value for JUST clicking on an ad. Most consumers have become very savvy at tuning out ads. So, if they do happen to see yours, don’t let it be the quality of your ad that turns them away from doing business with you.

Here are the DOs and DON’Ts of creating enticing online ads that actually get customers.

DON’Ts

DON’T offer the same thing as everyone else

The word “free” still entices customers, but when everyone is offering the same free product or service, then saying so is just not as attractive. Customers ignore these offers because they interpret them as a “no-brainer.” There is nothing special about doing business with you if you do the same exact thing as everyone else, even if it’s free.

DON’T look and sound cheap

Shoppers are so trained to bypass advertisements, that grabbing their attention is an art form. If you don’t show that the customer will save, and save big, they may not care. For example, 5-10% off a product or service that is less than $50 feels like a very small discount. At the same time 5-10% off something costing thousands of dollars is far more enticing because, well, it saves a lot more money. In the same respect, 40-50% off something under $50 saves the consumer enough to buy more quantities of the same item, which could double your sales. Don’t be afraid to say that too!

DON’T use subjective words

Phrases such as “Best in Town” and “Everyday Low Prices” might be great slogans or taglines, but they are also the same phrases everyone else uses. Unless your business is rated the best by an industry expert or an industry leader itself, saying so has doesn’t do anything. Prove it or lose it.

DON’T over complicate it

The fewer words you use, the less time and effort it takes for the consumer to take action, increasing the likelihood that they will. Be honest and to the point of what you’re offering, why it matters and what the customer should do about it.

DOs

DO Use Call-to-Actions (CTAs)

If you’re not asking your customers to take action, you may leave them clueless. Always make sure to use a strong verb to tell them exactly what you want them to do, and how soon. A good practice is completing the sentence, “I want customers to…”

Some examples are:

  • “Buy Now!”
  • “Redeem Today!”
  • “Click Here!”
  • “Visit Us Today!”
  • “Redeem Yours Now!”

DO make your ads expire

When your ads expire, prospects have a limited amount of time to take advantage and redeem them. This gives them a sense of urgency that they need to jump on the opportunity sooner than later.

DO use shock or say something unexpected

Shock still grabs attention. It also shows that you think outside the box and are willing to do whatever it takes. Consumers appreciate and gain a level of respect of businesses that can accomplish this and often remember your business better for it.

DO communicate the value in price

Sometimes, the best thing to do is to display the original price. For instance, you may have products or services that you don’t discount because they’re already at a wholesale or discount price. Promote it! An example would be putting your price versus the real price on a price tag.

With Shooger, you can create and promote your special offers with just a few clicks. Whether you want to create a loyalty program, allow shoppers to redeem a limited-time offer, or display your current deal to mobile users, Shooger makes it easy to create successful online ads, all in one place. Contact us to learn more!

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5 Ways Live Chat Will Drive Your Business

More and more, research continues to show that not only is live chat a popular tool for businesses in any industry, but that it also is quickly becoming the most preferred channel to build customer loyalty, improve sales, and make business productivity more efficient.

For instance, according to a survey of American online consumers,  68% of online shoppers engage in live chat  and 63% return to businesses that provide live chat for repeat purchases. Live chat provides a quick, easy and positive experience for consumers while giving business insights and control into their business performance.

1. Real-time Convenience for Consumers


When a consumer reaches your business page, they are often already interested in something you offer ­– that’s why they are there. As they learn about your business, whether they are a prospect or a returning customer, they may have questions about making a purchase or how to handle a prior transaction.

With live chat, the customer easily reaches out to you the same way they text a friend. The easier the process is for the customer, the better they reflect on their experience with you. They suddenly don’t have to find out how to contact you via phone, email or in-person and then suffer wait times to reach you, often leaving them frustrated. In fact, 44% of online users believe receiving answers to their questions quickly leads them to purchasing, and 38% directly credit using a live chat for why they purchased.

Additionally, when a live representative is available to answer questions, walk users through the sales process, and resolve their concerns, consumers feel cared for and are more engaged. It shows you’re human and not a robot, and that translates to consumers feeling more connected to your business.

2. Cost Efficiency

As a business owner, improving your bottom line is vital to bringing in profits. Cutting costs and increasing revenue are the two main ways your business will increase the bottom line, and you probably already know this because you’re smart.

Live-chats cut costs by improving productivity. You or your company representatives can handle multiple live-chat sessions at once, working with several prospects and customers at any given time versus tying up phone lines. Paying agents or asking yourself to be available to handle the same number of interested shoppers in person or over on the phone is time and labor intensive. Requiring those same shoppers to email you could flood your email and by the time you get to respond, the shopper may have gone to your competitor. You’re running a business, and that’s just not fair to you.

Not only does live chat allow your business to take care of many online users at once, it also increases the volume at which those customers are taken care of. You give your business more opportunity to connect to more prospects and customers, expanding the opportunity to increase sales.

3. Increased Revenue

Saving money, by definition, means you get to keep more in your pocket, but it doesn’t mean you’ve done much to increase how you make those profits in the first place. A live chat tool doesn’t just cut costs, it serves to provide sales growth.

You already know that, higher customer satisfaction increases customer retention. Research has shown time and time again that live-chat leads to customer satisfaction, which leads to customer loyalty, which spreads to prospects and the whole process is repeated. Growing your customer base, grows your revenue and grows your business.

It’s simple, prospects want to be taken care of during the sales process and are much more likely to buy when someone is there to assist them, guiding them to the purchase. In a few small and fast interactions, a prospect or concerned customer goes from inquiring to buying. In fact, chats have been known to provide some big companies with over 20% increase in conversions.

4. Kill the Competition

Most retail business have not tapped into the great potential of using a live-chat tool.  This is your chance to get ahead of the curve. You know how important it is to not only keep up with your competitors, but how much more important it is to stand out in your local market. If your prospect is shopping around, comparing products and costs with you and your competitors, providing a live chat while your competitor doesn’t, means you have a better chance of winning their business by simply being available.

If you’re in an industry that is already using live-chat, you probably also realize just how valuable it is. The customers your industry targets are most likely online shoppers. Staying competitive means you offer just as much but even better by the processes you set up for handling your incoming chats. You can’t afford to lose out on customers who prefer to shop for your type of business online.

5. Build Relationships with Customer Engagement

Providing real-time convenience to customers keeps them happy and coming back. When the tool you use for providing that ease means you improve your bottom line and beat your competitors at it, you win all around.

It goes without saying that building positive relationships with your customers in any way will benefit your business.  You learn who your customers are, their needs and pain points and how to serve them better. Big businesses invest a great deal into market research to learn about customer behavior. A live-chat tool gives you the in-depth insights, specific to your exact business and the products and services you offer at no additional cost.

Beyond providing you insights, building that relationship is invaluable. In fact, it’s unlikely the customer will switch to another company or competitor because they now trust you, and only you.  As this trust solidifies, the customer is also less likely to care about price because the value of your relationship is priceless. You’ve not just build a customer, but an ally who will most likely spread the word.

At Shooger, we are pleased to have recently launched our new live-chat feature because we know how much it will help businesses reach new customers and keep them coming back.

Built into the Merchant Dashboard, business owners and their management teams can start building relationships with prospects and customers, faster and easier. When you download the Merchant App, you can take control of your business right from the palm of your hand anywhere you are. Start doing business better with Shooger. Contact us today!

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3 Heart-Felt Offer Ideas You Could Start Using Today

Valentine's Day Special Offers and Deals

Savvy small-business owners know that leveraging a holiday can be a cost-effective strategy. Whenever you can tie your marketing and advertising strategies with an event, such as Valentine’s Day, you’re sure to bring in some extra revenue from it.

You can also take advantage of the love buzz by presenting great offers that engage, entertain, and inspire your customers and prospects. Here are 3 heart-felt offer ideas you could start using today:

  1. Two-for-One
    Rather than buying something for each other, couples enjoy experiences. Whether you sell a product or a service, offering something that can only be redeemed as a pair is an easy choice for couples. Throw in an additional item redeemable with the purchase – such as dessert at the end of a two-course meal deal, or a unisex massage oil after a spa treatment – and it becomes hard not to buy. You could also offer a “His and Hers” pair of products.
  1. Do-It-Yourself (DIY)
    People might say it’s the thought that counts, but those people are liars. This holiday, it’s the gift that counts. No one wants to be the loser giving or receiving the same gifts as everyone else: teddy bears, chocolates and flowers. What’s special about that? People probably want something more meaningful, something that obviously took some time and effort, with a bit of added creativity. It’s no wonder that DIY Valentine’s Day Gifts are one of the most searched items during February. Help your customers create something extra unique with a step-by-step guide, how-to tutorial or kit, using only your products or services.
  1. Show ALL Your Customers Some Love
    Not everyone celebrates the holiday with a significant other – and some even call it “Single’s Awareness Day.” Majority of businesses advertise to couples, and forget about the many more singles that want an excuse to celebrate their independence. Single or not, show your customers and their single friends (your future customers) some extra love on the day they might be feeling a little less of it. Better yet, offer an incentive for being single, such as showing a photo of an ex to redeem a special discount.

Make sure your offers make sense for your business – if you’re a jewelry store, it’s probably a better idea to offer deals for couples instead of singles. On the other hand, if you own a sports bar, you probably wouldn’t put on a special evening dinner for couples.

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Watch How Shooger Helped Henry’s Hardware Store Attract Local Shoppers

Shooger helps businesses flourish in their local communities by providing them the necessary tools to monitor their reviews, manage their reputation, expand their online reputation and outrank their local competition. Contact us to learn more about what you can do to grow your business.

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