Watch How Shooger Helped Henry’s Hardware Store Attract Local Shoppers

Shooger helps businesses flourish in their local communities by providing them the necessary tools to monitor their reviews, manage their reputation, expand their online reputation and outrank their local competition. Contact us to learn more about what you can do to grow your business.

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3 Effective Ways to Offer Profitable Holiday Deals

Did you know, most small businesses bring in 20 to 40% of their annual revenue during the last two months of the year? Let’s make sure you do too, with these quick tips.

  1. Offer Bundles with Price Points People Love

People LOVE bundles, and it’s because it always increases the perceived value of what they’re buying. Businesses who offer bundles often advertise them with price points that inspire shoppers to buy for someone specific. Using phrases like “10 Things She Will Love for Under $10” or “$20 Secret Santa Gift Ideas for Coworkers,” businesses inspire and entice consumers at the same time.

Take for example how grocery stores sell bundles by flavor or type of meal, while a skincare line might bundle cosmetic items. Retailers present promotions to redeem full-size products from purchasing a bundle of minis. It works in any industry, and businesses can use bundled items to introduce new products while securing increased sales.

  1. Create Loyalty Programs Specifically for Holiday Shoppers

Do you have loyal customers or people who subscribe to your email offers? It’s important to run promotions to gain new customers, but it’s just as important to keep the same happy customers coming back.

Reward them with loyalty programs by exclusively sending offers that sound something like, “40% off your purchase of $50 or more ONLY for loyalty shoppers.” You could also offer additional points that are only gained during the month of December, giving holiday shoppers additional redeemable points for purchasing during the holiday month.

  1. Promote on Social Media

No matter what type of business you have, almost all consumers use at least one social media platform. According to the Pew Research Center, 90% of adults use social media and those with higher incomes lead the way.

Don’t you want to make sure your special offers are visible and seen in as many places as possible, to as many people as possible? Being present on social media not only expands the reach of your offers, but each offer can also be shared repeatedly with prospective customers you may have never reached otherwise.

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With Shooger, you can send holiday offers through email and even social media within minutes. Use bold, eye-catching images to grab the attention of new customers. To learn more about how easy creating and sending your promotional offers can be, contact us.

Please feel free to contact our support team with questions and concerns at any time. Email us at support@shooger.com or call toll free at 1-888-606-4738

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5 Quick Tips to Get Customers to Open Your Email

Email-Best-Practices

As you know email is one of the best ways to connect with and engage customers. But unless you follow best practices, email marketing can also be frustratingly difficult. Here are 5 brief tips that you should consider before hitting send on your next campaign.

The “info” Email The number one mistake is sending an email from info@yourbusiness.com. Be sure to send it from a live person or even a fictional employee. The point is to use someone’s name and make it personal.

Subject Line   Make it as clear as possible and worth clicking on.  Avoid typical subject lines such as “How To” and write the offer in a concise straightforward manner.  Make the email as relevant to the customer as possible.  Studies show a direct link between relevance to the reader and likelihood of the email being opened.

Automate It Schedule your personalized emails for various times of the year in one sitting. You can plan a week, month or year of promotions in advance and then let marketing automation software do the rest. This can be done very easily with Shooger. And as you attract new subscribers they can be automatically added to your email database.

Send Your Emails During A Relevant Time Of Day Or Occasion  For example, if you sell luxury chocolates be sure to send out emails from mid-January to Valentine’s day so customers remember to make the purchase for their special someone.  If you don’t send an email with a reminder offering a particular brand or even a discount, you’re not taking full advantage of a time when email open rates will likely be higher.

Keep It Simple   Remove the clutter. Explain what you want the recipient to do or what you are offering. This way they are more likely to click through to your website.

By following these easy steps, you will increase your customer base and keep returning customers coming back.

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The Shooger Top 10 List: Why Click to Call Links on Mobile Websites Can Dramatically Increase Sales

Google recently released the results of a study undertaken with 3,000 mobile searchers that attempted to quantify the role Click-to-Call call played in the purchase process. The results certainly aren’t shocking, but do paint a good picture of how important the feature is to your business’ success on the mobile web.

Here’s a compiled list of the top ten reasons why Click-to-Call can dramatically increase sales.

1.) 70% of mobile searchers have used Click-to-Call to connect with a business directly from the search engine results page. 51% of them use it frequently or always from search results.

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2.) 47% of mobile searchers say that if a business does not have a phone number associated with their search results, they will be more likely to explore other brands.

3.) 61% of mobile searchers state that Click-to-Call is most important in the purchase phase of the shopping process.

4.)  Holiday shoppers will expect it and their patience for doing additional research through your mobile website will be short. 

5.) 54% of customers call to get quick answers and give real time feedback, with 54% having more questions or needing more information than a website can answer.

6.) 88% of mobile searchers consider call length to be important (4.4 average minute call length). 72% of clicks on a mobile search ad’s call button last longer than 30 seconds.

7.) 76% of consumers use mobile call features to schedule an appointment for local services.

8.) When people use mobile search to help make a decision they are 39% more likely to call a business (Google Search Moments)

9.) 56% of calls via a mobile search happen within the first 60 minutes.

10.)  Most of your competitors aren’t doing it.

It’s a fact that 95% of small- and medium-sized businesses do not have a mobile-optimized website. As evidenced in reason #2, having Click-to-Call as a feature on your mobile website most likely gives your business a revenue boost from customers who switched to your mobile site from one without the same functionality.

Most of the time, customers looking for your business on the mobile web simply need to contact you, and a phone call is still the preferred method over other communication options. Not having the Click-to-Call feature on your mobile site requires the customer to go through at least one additional layer of navigation, which is never a good thing.

For more information on mobile advertising with a Click-to-Call feature, call or email us now: Contact Shooger

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Sources:

Click to Call in the path to purchase – Google

SMB Digital Marketing – BIA Kelsey

Search Moments – Google

Mobile Users Survey – DudMobile

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Welcome Back, Valpak!

Shooger Brings Valpack Back

This week Shooger has welcomed Valpak offers back into the Shooger smartphone apps and website. The popular deal content was one of the most solicited requests from our users over the past few months, and by reintroducing this useful shopper content back into our apps & site we’re letting you know that we’re listening!

We hope this improves your shopping experiences at your favorite local businesses and we can’t wait to hear back from you!

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Clean Out Your Wallet: How Mobile Commerce is Changing Consumer Loyalty

Remember those paper loyalty cards that you used to get at Subway, Smoothie King, etc?

Some businesses still use them but they might as well be in the era of VHS and the cassette, also known as the past.  With new mobile technology, consumers are already leaving their wallets at home and embracing their new digital wallet from their smartphone. It’s more important than ever for businesses to be on mobile too. New mobile technology actually helps allow merchants to provide more targeted rewards and discounts directly to a consumer’s mobile wallet.

Check out the article below to see how the mobile space is revolutionizing the consumer loyalty card.

How NFC Mobile Commerce will Revolutionize Consumer Loyalty

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What is Mobile Marketing?

Mobile Marketing. Not really sure what that means? Sound complex? Well, we’re here to explain that it really isn’t. And moreover, it’s the marketing way of the future.fashion-person-woman-hand-large

Here is the definition of Mobile Marketing as stated by the Mobile Marketing Association: “Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”

girl-1512316_960_720So, to fully grasp the effective, limitless, and time-sensitive marketing campaign that can be delivered through the mobile channel, let’s imagine you are walking down the street. (Yes, WALKING- stop being lazy). As your dragging your feet along, you see your favorite coffee spot on your way to work. Since you, like most of us, are impatiently awaiting your next paycheck to have more funds available to spend on things like your undeniable caffeine craving, you keep on walking. Your better judgment tells you it probably wouldn’t be the smartest decision to waste your last five bucks on yet another cup of temporary fulfillment. Just as you’re about to completely pass by and give up on your last chance to indulge in what you believe is the ONLY reason you can focus at work, you decide to check your favorite deal-finding app on your Smartphone to see if your coffee spot has any sweet deals available.

young-man-1329774_960_720You pull your eyes away from the coffee shop window for just long enough to check the app, and you actually squeal with excitement, loud enough that people passing by will turn their heads to look at you, when you notice that your favorite coffee spot has a sweet deal staring right back at you on your phone:

“Half off of any coffee drink, any size, today only!” You immediately pull open the door and go right to the counter with a giant smile, knowing that your day just got that much better. It really is the little things in life, isn’t it?

Voila! Just like that, Mobile Marketing saves the day. Now you can go through the rest of your day knowing you didn’t break the bank to satisfy your coffee addiction. Your coffee spot owner is thrilled to be reaching customers passing right by their storefront window. And, as it turns out, since your coffee only set you back $2.50, you decided to grab one for your boss too. Now your boss is smiling too. This day is getting more and more positive- and how easy was that?!

If you have any questions or are wondering how mobile marketing can start helping your business, contact one of our dedicated representatives here.

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The Power of Sharing

This past Monday, Presidents Day, I was having a conversation with a friend (who happens to be a history buff) and he brought to my attention that this year marks 150 years since the Civil War. I was forced to pause and really think about that. In 150 years this country has gone from President Abraham Lincoln to President Barack Obama. We have evolved from horses and carriages, to jets and space shuttles. We have gone from a time when it took weeks to relay a message, to a time where sharing information can be done in a matter of minutes, maybe even seconds.

That’s pretty amazing, right? Think about that. You have the capability today to share anything you want with whomever you want, essentially, whenever you want. You can call your loved one on a phone, a mobile phone; and leave a voicemail if they don’t answer. You can tell a friend you miss them just by sending a text or writing on their Facebook page. You can send an email with a virtual birthday card to your sister because you didn’t have time to mail it, like snail mail. You can Skype your co-worker when you can’t get away from your desk, but you just have to tell them something right at that moment. That’s pretty powerful. How fast we share information in today’s society is remarkable, if you stop and think about it.

Just one way that sharing is caring in our modern day world?

Inform the people you care about when you come across a sweet deal in the Shooger app. I mean, if you want to do the right thing, and spread the love- in the form of savings, all you have to do is use the Shooger Share Feature. Share the sweet life.

So, how do you share a sweet deal? Easy.

Step 1: When you’re in the app, see a great deal and immediately think how much your BFF would appreciate it, select the “Share” icon located at the bottom of the deal next to your other options (redeem, like, and clip).

Step 2: Once you hit share, you can choose how you want to spread the sweetness. Your choice: email, Facebook, or Twitter.

If you choose email, an auto-generated email containing the details of the deal will be created. Then, simply select those people you really care about. You know, the ones that you are absolutely sure would love to know about this sweet deal.

If you choose Facebook, you will be asked to log in to your Facebook account. After you’re logged in, your post will be displayed, including the deal. Include a personal message or just hit publish and the deal will be featured directly on your wall.

If you choose Twitter, follow the steps to get a PIN from Twitter. Once you get your PIN, enter it and log in to your Twitter account. The deal info will be shown; just hit tweet!

That’s all there is to it. It’s really simple. Share. Because, sharing is a large part of what got us here, to this point, as a society. The facility to share information and knowledge can be empowering. So don’t just live the sweet life, share it.

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