Marketing Automation Is Simplifying DIY Marketing

These days, just about anyone can market just about anything online. To be successful at it, you need to use certain online marketing tools effectively. Most small businesses choose to approach online marketing with a do-it-yourself (DIY) mentality. From managing social media, website updates, listing management (Google My Business, Yelp, etc.) and more, DIY is the cost-effective approach. While the DIY approach is more desirable than hiring and paying for an expert to do it, digital marketing is complex and takes time. Squeezing digital marketing in when you can isn’t an effective way to grow a business and many small businesses are overlooking critical and fundamental aspects of a healthy marketing strategy. Enter Automation!

By combining automation with a DIY platform, you’ll get the best of both worlds! You no longer need to manage your listings one-by-one or update your website and content through coding or website builders. You’ll simply log on to ONE platform and manage all your marketing, SEO, and reputation from ONE dashboard. This allows business owners to dedicate a couple of hours a month to marketing and letting the automation do the day-to-day heavy lifting.

By using the same Automation tools that Agencies use when they manage marketing for hundreds of clients at the same time, you’re taking advantage of technological advancements that aren’t readily available to the average business. You simply make sure your content is clear, stays updated, and is engaging for your customers. The rest is automated on your behalf!

  • Listing Syndication – Automation pushes your data to over 150 relevant search engines and websites.
  • Social Media Integration – Automation integrates your platform with Facebook, Twitter, and Google for immediate go to Market, and real-time reporting.
  • SEO – You enter your data once and update when needed and Automation will update your online meta tags and content for optimal results.
  • Reputation Management – Automation will deliver every single review that has even been written about your business to you. It will even allow you to intercept negative reviews that are writing on your conversion page! Yes, this is really cool!
  • Followers and Email Subscribers – Automation allows you to market to your followers through email marketing, push notifications, or Facebook posts. Simply create the post once and push it to multiple platforms at ONCE!

Try Shooger’s DIY tool and take marketing in your own hands (with a little help from our experts) and take your business to the next level. We’ll show you how to use the platform, help you set up for optimal SEO, and provide a mobile-optimized business conversion page. All the tools you need to deploy a successful marketing campaign and a healthy online presence, just $99 per month, month to month!

Claim your free trial today!

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The Top 7 Techniques for Promoting Your Business Online

Top Techniques to Succeed in Digital Marketing

Digital Marketing

One of the best things about working for a company with a top 10 digital directory  USDirectory.com) and other MarTech brands (Shooger.com) is that we get visibility into all sides of the digital marketing landscape and conundrum. Digital marketing is complex and can be confusing for those who haven’t dealt with it on a professional level. It’s also in constant flux. What may have been a best practice a few months ago is now a “no-no” because of a change to some search algorithm made by Google.

One of the many aspects that makes our view so interesting is that we deal with large volumes, i.e. millions of consumers searching for merchants, hundreds of thousands of merchants and tens of thousands of agencies looking to promote their clients (merchants). We see inside verticals and across demographics. Trends can’t hide from us.

When you get to this kind of scale you start looking heavily at data. Data becomes your Rosetta stone. With enough of it and the right questions in mind, you should be led to the answers you seek. Behaviors, patterns, repeated actions are all magnified with numbers and all you need to do is follow the primer. I remember when I used to think 100 clients taking similar actions was a lot. Now it’s thousands upon thousands – we live in the land of BIG DATA. Ok, yes, I’m a data dork. I’m fascinated by the crystal ball that is data. I get to see what consumers want and how merchants are succeeding with different techniques. We’re always analyzing, learning and optimizing.

Knowing what we know (unfair advantage) we thought some guidance and giving back was in order. With focus and vigilant attention, these 7 techniques will bring you an endless flow of leads that can be nurtured and turned into customers. And if they don’t please let me know, I’d like to analyze it. 😊 So, without further ado I give you the 7 techniques (including hints and tricks) to promote your business online.

SEARCH MARKETING

Done right, search marketing is crucial to a healthy online presence. But long gone are the days of just having an accurate Google listing. Paying-to-play (industry slang for advertising) is now part of the equation if you want to see results. That doesn’t mean you need to spend thousands of dollars per month.

The trick…
…with Search is to simply be there (like a lot of endeavors in life). You can always start a very inexpensive campaign and simply make sure you limit its daily spend (some call this set it and forget it). It can’t hurt to have a small budget campaign always running in the background. Search campaigns are flexible, if nothing else, and can always be turned off automatically by date, by spend or even by available inventory. This will also have a small, positive effect on your overall online presence. Keep in mind that there is value in being there, even if your ad isn’t clicked. What I mean by this is that ads are shown for free on Google, Yahoo and Bing (as well as on other tier #2 search engines). It’s called an impression. Search advertising only cost you when your ads are clicked. However, many consumers may still see your ad, even if they don’t click. When your name shows up in multiple places it gives consumers more confidence in your business and/or products.

Search Marketing is big business and has now become ubiquitous with consumers who are searching for products and / or services, especially on a mobile device. Search marketing is effective. It’s the method father down the purchasing funnel, meaning consumers typically turn to Search Engines once they’ve decided to purchase and they conveniently type in exactly what they want. How great is that? It doesn’t get much more targeted, so why wouldn’t you be on the search engines? Our Platform makes it convenient for you to do all this: update your Google listing by syncing directly with Google My Business, start a mobile campaign and/or a basic vanilla Search campaign. Here’s the other trick; update more than just your address, hours and phone number. Create valuable content, like a special offer. This is what consumers are craving (remember, we know).

MOBILE ADVERTISING

Reach your customers on their preferred devices and around your preferred business radius. For the first time since this crazy thing we call the Internet was created, consumers are now using their mobile devices to search for products and services more than laptops or desktops. This is a very important phenomenon to understand if you want to leverage it properly.

The Trick…
There are two factors to consider when attempting a successful mobile ad campaign; location and device. Where is my customer in relation to my business (how far away can I service clients?) and what kind of device are they using to search? We know it may sound complicated, but we’re doing the heavy lifting while you sit back and relax! Simply tell the system you want to start a mobile, location-based campaign, make a couple of choices, like radius around your business, message and we tackle the rest.

FACEBOOK

Facebook is great for two things: advertising and posting (marketing your content). Their advertising is very inexpensive and targeted. This is a channel we recommend our clients leverage while the price is so low. It will not be this way forever. Remember, Search started out cheap as well.

The trick…
…when advertising on facebook is to understand your target market. Once you know this it’s easy to create a customer profile and that gets loaded to Facebook’s targeting database. Facebook knows so much about all their members that it makes targeting very granular. So if you know that women between the ages of 25 and 36 who play volleyball and have one male son under the age of 8 are your target then you’re in the right place.

When marketing content don’t forget to create information that gives back. Another life lesson; each time you give you get back in multiples. That’s how content marketing works. The more valuable insight and information you give out the more people come back to you for answers and hopefully product / services. Our platform directly integrates with Facebook for seamless marketing and customer engagement. Simply create your post on Shooger and push it to your social networks with just one click! Yes, it’s that easy!

TWITTER

Just like Facebook, Twitter is another key social media megaphone that can be strategically aimed at your potential and/or existing clients. Posting valuable content here is free. Maybe you’re already successfully marketing content via Twitter? Do you have a ton of Twitter followers that expect to see regular communications from your business, or are you looking to build this channel? Either way, you can manage Twitter via our Platform by following our methods for success. We walk you through this process inside of our software. The great thing is that you’re being efficient by doing it all from one place, including analyzing the results and optimizing to get better performance.

EMAIL MARKETING

This is the most common form of communication with existing customers. It has been a proven method in driving sales, time and time again. However, you must follow some basic protocols.

The trick…
Keep your message simple, use helpful / catchy graphics and offer something, like knowledge or a special offer. Spamming people doesn’t work and could even get you in trouble. But sending valuable information to clients or consumers who want to hear from you is crucial to repeat business. Do you have a contact list of customers who have opted into your communications or are you looking to build that? You can upload existing lists of emails to Shooger or begin building your list for the first time. Each time someone reads a piece of your content (the stuff you posted on Twitter and Facebook) and decides to follow you they’ll be automatically injected into your email list inside of our platform. This way you can reach existing clients and/or new ones without the burden of dealing with another piece of software or an email marketing platform. Yes, it’s that easy!

DIRECTORIES

Keeping your business listing data accurate is a critical part of your online presence management. We’ll allow you to directly manage over 150 industry relevant search engines, websites, and platforms right from our Platform!

The trick..

Make sure your business profile is accurate in our platform. We do the rest!

NOTIFICATIONS

Notifications pushed to a smart phone are practically guaranteed visibility. It’s an amazing way to communicate with those who are following you in real time. If you have valuable deals, then this method works well. You can reach your followers through our Shooger app. They’ll simply get a notification on their app, showing the details of a new offer or promotion. It’s easy to share your content with Shooger and your customers will love how easy it is to use!

The trick…
Create offers on a regular basis. This way your clients and interested consumers will follow your business and expect to see those offers.

 

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We’re retiring our old app – making room for our highly anticipated Smart Shopping App

Our older applications are on iOS and Android, with the first launch of our new app focusing on iOS, shortly followed by an Android release.

If you’re using our old iOS app, you’ll be prompted to upgrade automatically to the new Shooger App. Our Android users will still enjoy all the great benefits of our app, while they can anticipate a new release in the upcoming weeks, or use our fully Mobile-optimised website to continue to enjoy Shooger on their phones.

What if I can’t upgrade my app?

If you are on an older operating system, or running on Android, please start using our fully Mobile-optimised site: www.Shooger.com. This offers a richer, better, and more reliable experience than our old apps. You can also call our customer service team (888-606-4738) for immediate assistance.

Why have you launched a new App?

The short answer is: due to popular demand and to stay ahead of our competitors. To elaborate – It’s our mission to provide the latest and greatest in consumer tech and experience while equipping local merchants with a platform that provides great offers and transparent information so shoppers can properly educate themselves. We’ve released this new app because consumer expectations, and the expectations of our merchants, have substantially evolved. We’ve combined interactive content, modern designs, easy to use functionality, and essential shopping components in the type of reliable platform consumers expect.

What can we expect from this App?

We’ve combined some of the latest and greatest features in online and mobile shopping in one easy to use app!

Search – browse through your favorite categories and filter the results after your liking. You can filter by average rating (yes, total average, and not just Shooger reviews) and distance so you can find the right business for your needs. Once you’ve found the business of your liking:

  • Look at every review ever written about that business –yes that includes reviews from Yahoo, Bing, Google and any other site that’s relevant to that industry.
  • Enjoy a video and image gallery.
  • Browse through offers.
  • Live Chat with the business owner/manager – Yes, every business listing does have a live chat!
  • Click to call or click to navigate to the business.
  • Like what you’ve researched – Buy straight from your app, tablet or desktop. Download our app today and take smart shopping to the next level!

 

How can I change the new app to suit my needs?

There are a number of ways you can personalize the Shooger app to suit you. You can follow businesses for special offers, share offers with friends, and even have friends give you the inside scoop on their favorite deals. You can review businesses directly on Shooger and request for the business owner/manager to solve your issue within a certain timeframe. This allows you, the consumer, to have your voice heard and concerns solved!

Feedback

We always value your feedback – please email us at Hello@Shooger.com.

To download our app, please follow the link below:
https://itunes.apple.com/us/app/shooger-ecco/id1102305969

 

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DOs and DON’Ts of Creating Successful Online Ads

Are you wasting time and money on creating ads that don’t get customers? This might be why!

27% of consumers expect to receive something of value for JUST clicking on an ad. Most consumers have become very savvy at tuning out ads. So, if they do happen to see yours, don’t let it be the quality of your ad that turns them away from doing business with you.

Here are the DOs and DON’Ts of creating enticing online ads that actually get customers.

DON’Ts

DON’T offer the same thing as everyone else

The word “free” still entices customers, but when everyone is offering the same free product or service, then saying so is just not as attractive. Customers ignore these offers because they interpret them as a “no-brainer.” There is nothing special about doing business with you if you do the same exact thing as everyone else, even if it’s free.

DON’T look and sound cheap

Shoppers are so trained to bypass advertisements, that grabbing their attention is an art form. If you don’t show that the customer will save, and save big, they may not care. For example, 5-10% off a product or service that is less than $50 feels like a very small discount. At the same time 5-10% off something costing thousands of dollars is far more enticing because, well, it saves a lot more money. In the same respect, 40-50% off something under $50 saves the consumer enough to buy more quantities of the same item, which could double your sales. Don’t be afraid to say that too!

DON’T use subjective words

Phrases such as “Best in Town” and “Everyday Low Prices” might be great slogans or taglines, but they are also the same phrases everyone else uses. Unless your business is rated the best by an industry expert or an industry leader itself, saying so has doesn’t do anything. Prove it or lose it.

DON’T over complicate it

The fewer words you use, the less time and effort it takes for the consumer to take action, increasing the likelihood that they will. Be honest and to the point of what you’re offering, why it matters and what the customer should do about it.

DOs

DO Use Call-to-Actions (CTAs)

If you’re not asking your customers to take action, you may leave them clueless. Always make sure to use a strong verb to tell them exactly what you want them to do, and how soon. A good practice is completing the sentence, “I want customers to…”

Some examples are:

  • “Buy Now!”
  • “Redeem Today!”
  • “Click Here!”
  • “Visit Us Today!”
  • “Redeem Yours Now!”

DO make your ads expire

When your ads expire, prospects have a limited amount of time to take advantage and redeem them. This gives them a sense of urgency that they need to jump on the opportunity sooner than later.

DO use shock or say something unexpected

Shock still grabs attention. It also shows that you think outside the box and are willing to do whatever it takes. Consumers appreciate and gain a level of respect of businesses that can accomplish this and often remember your business better for it.

DO communicate the value in price

Sometimes, the best thing to do is to display the original price. For instance, you may have products or services that you don’t discount because they’re already at a wholesale or discount price. Promote it! An example would be putting your price versus the real price on a price tag.

With Shooger, you can create and promote your special offers with just a few clicks. Whether you want to create a loyalty program, allow shoppers to redeem a limited-time offer, or display your current deal to mobile users, Shooger makes it easy to create successful online ads, all in one place. Contact us to learn more!

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5 Ways Live Chat Will Drive Your Business

More and more, research continues to show that not only is live chat a popular tool for businesses in any industry, but that it also is quickly becoming the most preferred channel to build customer loyalty, improve sales, and make business productivity more efficient.

For instance, according to a survey of American online consumers,  68% of online shoppers engage in live chat  and 63% return to businesses that provide live chat for repeat purchases. Live chat provides a quick, easy and positive experience for consumers while giving business insights and control into their business performance.

1. Real-time Convenience for Consumers


When a consumer reaches your business page, they are often already interested in something you offer ­– that’s why they are there. As they learn about your business, whether they are a prospect or a returning customer, they may have questions about making a purchase or how to handle a prior transaction.

With live chat, the customer easily reaches out to you the same way they text a friend. The easier the process is for the customer, the better they reflect on their experience with you. They suddenly don’t have to find out how to contact you via phone, email or in-person and then suffer wait times to reach you, often leaving them frustrated. In fact, 44% of online users believe receiving answers to their questions quickly leads them to purchasing, and 38% directly credit using a live chat for why they purchased.

Additionally, when a live representative is available to answer questions, walk users through the sales process, and resolve their concerns, consumers feel cared for and are more engaged. It shows you’re human and not a robot, and that translates to consumers feeling more connected to your business.

2. Cost Efficiency

As a business owner, improving your bottom line is vital to bringing in profits. Cutting costs and increasing revenue are the two main ways your business will increase the bottom line, and you probably already know this because you’re smart.

Live-chats cut costs by improving productivity. You or your company representatives can handle multiple live-chat sessions at once, working with several prospects and customers at any given time versus tying up phone lines. Paying agents or asking yourself to be available to handle the same number of interested shoppers in person or over on the phone is time and labor intensive. Requiring those same shoppers to email you could flood your email and by the time you get to respond, the shopper may have gone to your competitor. You’re running a business, and that’s just not fair to you.

Not only does live chat allow your business to take care of many online users at once, it also increases the volume at which those customers are taken care of. You give your business more opportunity to connect to more prospects and customers, expanding the opportunity to increase sales.

3. Increased Revenue

Saving money, by definition, means you get to keep more in your pocket, but it doesn’t mean you’ve done much to increase how you make those profits in the first place. A live chat tool doesn’t just cut costs, it serves to provide sales growth.

You already know that, higher customer satisfaction increases customer retention. Research has shown time and time again that live-chat leads to customer satisfaction, which leads to customer loyalty, which spreads to prospects and the whole process is repeated. Growing your customer base, grows your revenue and grows your business.

It’s simple, prospects want to be taken care of during the sales process and are much more likely to buy when someone is there to assist them, guiding them to the purchase. In a few small and fast interactions, a prospect or concerned customer goes from inquiring to buying. In fact, chats have been known to provide some big companies with over 20% increase in conversions.

4. Kill the Competition

Most retail business have not tapped into the great potential of using a live-chat tool.  This is your chance to get ahead of the curve. You know how important it is to not only keep up with your competitors, but how much more important it is to stand out in your local market. If your prospect is shopping around, comparing products and costs with you and your competitors, providing a live chat while your competitor doesn’t, means you have a better chance of winning their business by simply being available.

If you’re in an industry that is already using live-chat, you probably also realize just how valuable it is. The customers your industry targets are most likely online shoppers. Staying competitive means you offer just as much but even better by the processes you set up for handling your incoming chats. You can’t afford to lose out on customers who prefer to shop for your type of business online.

5. Build Relationships with Customer Engagement

Providing real-time convenience to customers keeps them happy and coming back. When the tool you use for providing that ease means you improve your bottom line and beat your competitors at it, you win all around.

It goes without saying that building positive relationships with your customers in any way will benefit your business.  You learn who your customers are, their needs and pain points and how to serve them better. Big businesses invest a great deal into market research to learn about customer behavior. A live-chat tool gives you the in-depth insights, specific to your exact business and the products and services you offer at no additional cost.

Beyond providing you insights, building that relationship is invaluable. In fact, it’s unlikely the customer will switch to another company or competitor because they now trust you, and only you.  As this trust solidifies, the customer is also less likely to care about price because the value of your relationship is priceless. You’ve not just build a customer, but an ally who will most likely spread the word.

At Shooger, we are pleased to have recently launched our new live-chat feature because we know how much it will help businesses reach new customers and keep them coming back.

Built into the Merchant Dashboard, business owners and their management teams can start building relationships with prospects and customers, faster and easier. When you download the Merchant App, you can take control of your business right from the palm of your hand anywhere you are. Start doing business better with Shooger. Contact us today!

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