We’re retiring our old app – making room for our highly anticipated Smart Shopping App

Our older applications are on iOS and Android, with the first launch of our new app focusing on iOS, shortly followed by an Android release.

If you’re using our old iOS app, you’ll be prompted to upgrade automatically to the new Shooger App. Our Android users will still enjoy all the great benefits of our app, while they can anticipate a new release in the upcoming weeks, or use our fully Mobile-optimised website to continue to enjoy Shooger on their phones.

What if I can’t upgrade my app?

If you are on an older operating system, or running on Android, please start using our fully Mobile-optimised site: www.Shooger.com. This offers a richer, better, and more reliable experience than our old apps. You can also call our customer service team (888-606-4738) for immediate assistance.

Why have you launched a new App?

The short answer is: due to popular demand and to stay ahead of our competitors. To elaborate – It’s our mission to provide the latest and greatest in consumer tech and experience while equipping local merchants with a platform that provides great offers and transparent information so shoppers can properly educate themselves. We’ve released this new app because consumer expectations, and the expectations of our merchants, have substantially evolved. We’ve combined interactive content, modern designs, easy to use functionality, and essential shopping components in the type of reliable platform consumers expect.

What can we expect from this App?

We’ve combined some of the latest and greatest features in online and mobile shopping in one easy to use app!

Search – browse through your favorite categories and filter the results after your liking. You can filter by average rating (yes, total average, and not just Shooger reviews) and distance so you can find the right business for your needs. Once you’ve found the business of your liking:

  • Look at every review ever written about that business –yes that includes reviews from Yahoo, Bing, Google and any other site that’s relevant to that industry.
  • Enjoy a video and image gallery.
  • Browse through offers.
  • Live Chat with the business owner/manager – Yes, every business listing does have a live chat!
  • Click to call or click to navigate to the business.
  • Like what you’ve researched – Buy straight from your app, tablet or desktop. Download our app today and take smart shopping to the next level!

 

How can I change the new app to suit my needs?

There are a number of ways you can personalize the Shooger app to suit you. You can follow businesses for special offers, share offers with friends, and even have friends give you the inside scoop on their favorite deals. You can review businesses directly on Shooger and request for the business owner/manager to solve your issue within a certain timeframe. This allows you, the consumer, to have your voice heard and concerns solved!

Feedback

We always value your feedback – please email us at Hello@Shooger.com.

To download our app, please follow the link below:
https://itunes.apple.com/us/app/shooger-ecco/id1102305969

 

Posted in Other | Tagged , , , , , , , , , , , , , , , | Leave a comment

DOs and DON’Ts of Creating Successful Online Ads

Are you wasting time and money on creating ads that don’t get customers? This might be why!

27% of consumers expect to receive something of value for JUST clicking on an ad. Most consumers have become very savvy at tuning out ads. So, if they do happen to see yours, don’t let it be the quality of your ad that turns them away from doing business with you.

Here are the DOs and DON’Ts of creating enticing online ads that actually get customers.

DON’Ts

DON’T offer the same thing as everyone else

The word “free” still entices customers, but when everyone is offering the same free product or service, then saying so is just not as attractive. Customers ignore these offers because they interpret them as a “no-brainer.” There is nothing special about doing business with you if you do the same exact thing as everyone else, even if it’s free.

DON’T look and sound cheap

Shoppers are so trained to bypass advertisements, that grabbing their attention is an art form. If you don’t show that the customer will save, and save big, they may not care. For example, 5-10% off a product or service that is less than $50 feels like a very small discount. At the same time 5-10% off something costing thousands of dollars is far more enticing because, well, it saves a lot more money. In the same respect, 40-50% off something under $50 saves the consumer enough to buy more quantities of the same item, which could double your sales. Don’t be afraid to say that too!

DON’T use subjective words

Phrases such as “Best in Town” and “Everyday Low Prices” might be great slogans or taglines, but they are also the same phrases everyone else uses. Unless your business is rated the best by an industry expert or an industry leader itself, saying so has doesn’t do anything. Prove it or lose it.

DON’T over complicate it

The fewer words you use, the less time and effort it takes for the consumer to take action, increasing the likelihood that they will. Be honest and to the point of what you’re offering, why it matters and what the customer should do about it.

DOs

DO Use Call-to-Actions (CTAs)

If you’re not asking your customers to take action, you may leave them clueless. Always make sure to use a strong verb to tell them exactly what you want them to do, and how soon. A good practice is completing the sentence, “I want customers to…”

Some examples are:

  • “Buy Now!”
  • “Redeem Today!”
  • “Click Here!”
  • “Visit Us Today!”
  • “Redeem Yours Now!”

DO make your ads expire

When your ads expire, prospects have a limited amount of time to take advantage and redeem them. This gives them a sense of urgency that they need to jump on the opportunity sooner than later.

DO use shock or say something unexpected

Shock still grabs attention. It also shows that you think outside the box and are willing to do whatever it takes. Consumers appreciate and gain a level of respect of businesses that can accomplish this and often remember your business better for it.

DO communicate the value in price

Sometimes, the best thing to do is to display the original price. For instance, you may have products or services that you don’t discount because they’re already at a wholesale or discount price. Promote it! An example would be putting your price versus the real price on a price tag.

With Shooger, you can create and promote your special offers with just a few clicks. Whether you want to create a loyalty program, allow shoppers to redeem a limited-time offer, or display your current deal to mobile users, Shooger makes it easy to create successful online ads, all in one place. Contact us to learn more!

Posted in Other | Leave a comment

5 Ways Live Chat Will Drive Your Business

More and more, research continues to show that not only is live chat a popular tool for businesses in any industry, but that it also is quickly becoming the most preferred channel to build customer loyalty, improve sales, and make business productivity more efficient.

For instance, according to a survey of American online consumers,  68% of online shoppers engage in live chat  and 63% return to businesses that provide live chat for repeat purchases. Live chat provides a quick, easy and positive experience for consumers while giving business insights and control into their business performance.

1. Real-time Convenience for Consumers


When a consumer reaches your business page, they are often already interested in something you offer ­– that’s why they are there. As they learn about your business, whether they are a prospect or a returning customer, they may have questions about making a purchase or how to handle a prior transaction.

With live chat, the customer easily reaches out to you the same way they text a friend. The easier the process is for the customer, the better they reflect on their experience with you. They suddenly don’t have to find out how to contact you via phone, email or in-person and then suffer wait times to reach you, often leaving them frustrated. In fact, 44% of online users believe receiving answers to their questions quickly leads them to purchasing, and 38% directly credit using a live chat for why they purchased.

Additionally, when a live representative is available to answer questions, walk users through the sales process, and resolve their concerns, consumers feel cared for and are more engaged. It shows you’re human and not a robot, and that translates to consumers feeling more connected to your business.

2. Cost Efficiency

As a business owner, improving your bottom line is vital to bringing in profits. Cutting costs and increasing revenue are the two main ways your business will increase the bottom line, and you probably already know this because you’re smart.

Live-chats cut costs by improving productivity. You or your company representatives can handle multiple live-chat sessions at once, working with several prospects and customers at any given time versus tying up phone lines. Paying agents or asking yourself to be available to handle the same number of interested shoppers in person or over on the phone is time and labor intensive. Requiring those same shoppers to email you could flood your email and by the time you get to respond, the shopper may have gone to your competitor. You’re running a business, and that’s just not fair to you.

Not only does live chat allow your business to take care of many online users at once, it also increases the volume at which those customers are taken care of. You give your business more opportunity to connect to more prospects and customers, expanding the opportunity to increase sales.

3. Increased Revenue

Saving money, by definition, means you get to keep more in your pocket, but it doesn’t mean you’ve done much to increase how you make those profits in the first place. A live chat tool doesn’t just cut costs, it serves to provide sales growth.

You already know that, higher customer satisfaction increases customer retention. Research has shown time and time again that live-chat leads to customer satisfaction, which leads to customer loyalty, which spreads to prospects and the whole process is repeated. Growing your customer base, grows your revenue and grows your business.

It’s simple, prospects want to be taken care of during the sales process and are much more likely to buy when someone is there to assist them, guiding them to the purchase. In a few small and fast interactions, a prospect or concerned customer goes from inquiring to buying. In fact, chats have been known to provide some big companies with over 20% increase in conversions.

4. Kill the Competition

Most retail business have not tapped into the great potential of using a live-chat tool.  This is your chance to get ahead of the curve. You know how important it is to not only keep up with your competitors, but how much more important it is to stand out in your local market. If your prospect is shopping around, comparing products and costs with you and your competitors, providing a live chat while your competitor doesn’t, means you have a better chance of winning their business by simply being available.

If you’re in an industry that is already using live-chat, you probably also realize just how valuable it is. The customers your industry targets are most likely online shoppers. Staying competitive means you offer just as much but even better by the processes you set up for handling your incoming chats. You can’t afford to lose out on customers who prefer to shop for your type of business online.

5. Build Relationships with Customer Engagement

Providing real-time convenience to customers keeps them happy and coming back. When the tool you use for providing that ease means you improve your bottom line and beat your competitors at it, you win all around.

It goes without saying that building positive relationships with your customers in any way will benefit your business.  You learn who your customers are, their needs and pain points and how to serve them better. Big businesses invest a great deal into market research to learn about customer behavior. A live-chat tool gives you the in-depth insights, specific to your exact business and the products and services you offer at no additional cost.

Beyond providing you insights, building that relationship is invaluable. In fact, it’s unlikely the customer will switch to another company or competitor because they now trust you, and only you.  As this trust solidifies, the customer is also less likely to care about price because the value of your relationship is priceless. You’ve not just build a customer, but an ally who will most likely spread the word.

At Shooger, we are pleased to have recently launched our new live-chat feature because we know how much it will help businesses reach new customers and keep them coming back.

Built into the Merchant Dashboard, business owners and their management teams can start building relationships with prospects and customers, faster and easier. When you download the Merchant App, you can take control of your business right from the palm of your hand anywhere you are. Start doing business better with Shooger. Contact us today!

Posted in Marketing Tips, Shooger Merchants | Leave a comment

3 Heart-Felt Offer Ideas You Could Start Using Today

Valentine's Day Special Offers and Deals

Savvy small-business owners know that leveraging a holiday can be a cost-effective strategy. Whenever you can tie your marketing and advertising strategies with an event, such as Valentine’s Day, you’re sure to bring in some extra revenue from it.

You can also take advantage of the love buzz by presenting great offers that engage, entertain, and inspire your customers and prospects. Here are 3 heart-felt offer ideas you could start using today:

  1. Two-for-One
    Rather than buying something for each other, couples enjoy experiences. Whether you sell a product or a service, offering something that can only be redeemed as a pair is an easy choice for couples. Throw in an additional item redeemable with the purchase – such as dessert at the end of a two-course meal deal, or a unisex massage oil after a spa treatment – and it becomes hard not to buy. You could also offer a “His and Hers” pair of products.
  1. Do-It-Yourself (DIY)
    People might say it’s the thought that counts, but those people are liars. This holiday, it’s the gift that counts. No one wants to be the loser giving or receiving the same gifts as everyone else: teddy bears, chocolates and flowers. What’s special about that? People probably want something more meaningful, something that obviously took some time and effort, with a bit of added creativity. It’s no wonder that DIY Valentine’s Day Gifts are one of the most searched items during February. Help your customers create something extra unique with a step-by-step guide, how-to tutorial or kit, using only your products or services.
  1. Show ALL Your Customers Some Love
    Not everyone celebrates the holiday with a significant other – and some even call it “Single’s Awareness Day.” Majority of businesses advertise to couples, and forget about the many more singles that want an excuse to celebrate their independence. Single or not, show your customers and their single friends (your future customers) some extra love on the day they might be feeling a little less of it. Better yet, offer an incentive for being single, such as showing a photo of an ex to redeem a special discount.

Make sure your offers make sense for your business – if you’re a jewelry store, it’s probably a better idea to offer deals for couples instead of singles. On the other hand, if you own a sports bar, you probably wouldn’t put on a special evening dinner for couples.

Posted in Marketing Tips, Shooger Merchants | Leave a comment

Watch How Shooger Helped Henry’s Hardware Store Attract Local Shoppers

Shooger helps businesses flourish in their local communities by providing them the necessary tools to monitor their reviews, manage their reputation, expand their online reputation and outrank their local competition. Contact us to learn more about what you can do to grow your business.

Posted in Videos | Leave a comment

3 Effective Ways to Offer Profitable Holiday Deals

Did you know, most small businesses bring in 20 to 40% of their annual revenue during the last two months of the year? Let’s make sure you do too, with these quick tips.

  1. Offer Bundles with Price Points People Love

People LOVE bundles, and it’s because it always increases the perceived value of what they’re buying. Businesses who offer bundles often advertise them with price points that inspire shoppers to buy for someone specific. Using phrases like “10 Things She Will Love for Under $10” or “$20 Secret Santa Gift Ideas for Coworkers,” businesses inspire and entice consumers at the same time.

Take for example how grocery stores sell bundles by flavor or type of meal, while a skincare line might bundle cosmetic items. Retailers present promotions to redeem full-size products from purchasing a bundle of minis. It works in any industry, and businesses can use bundled items to introduce new products while securing increased sales.

  1. Create Loyalty Programs Specifically for Holiday Shoppers

Do you have loyal customers or people who subscribe to your email offers? It’s important to run promotions to gain new customers, but it’s just as important to keep the same happy customers coming back.

Reward them with loyalty programs by exclusively sending offers that sound something like, “40% off your purchase of $50 or more ONLY for loyalty shoppers.” You could also offer additional points that are only gained during the month of December, giving holiday shoppers additional redeemable points for purchasing during the holiday month.

  1. Promote on Social Media

No matter what type of business you have, almost all consumers use at least one social media platform. According to the Pew Research Center, 90% of adults use social media and those with higher incomes lead the way.

Don’t you want to make sure your special offers are visible and seen in as many places as possible, to as many people as possible? Being present on social media not only expands the reach of your offers, but each offer can also be shared repeatedly with prospective customers you may have never reached otherwise.

picture1

With Shooger, you can send holiday offers through email and even social media within minutes. Use bold, eye-catching images to grab the attention of new customers. To learn more about how easy creating and sending your promotional offers can be, contact us.

Please feel free to contact our support team with questions and concerns at any time. Email us at support@shooger.com or call toll free at 1-888-606-4738

Posted in Marketing Tips, Shooger Merchants | Leave a comment

How to Create a New Offer, Step-By-Step

  1. Log into your merchant account at Shooger.com.
  2. On the left side, click on “Campaigns.
  3. Click on – under “create Campaign – select a campaign type” section at the top.
  4. This will take you to a page where you can begin creating different types of offers.
  5. To create a New Offer, click on the first icon labeled “New Offer.”
  6. This will take you to a page where you can input information to build your offer
  7. Note the character count on the Offer Name and Description. This is designed to keep the information short and sweet, so your prospective customers become engaged and the offer grabs their attention.
  8. Notice on the right that you can schedule your offer to expire. We do recommend doing this as an offer that expires typically entices a prospective customer by giving them a sense of urgency.
  9. We’ve also given you the ability to make your offers even more engaging with added visuals.
  10. If you want to upload a photo, simply load it from files on your computer or phone.
  11. If you want to upload a video, you will be asked to input a “Video URL,” and you can get a URL by uploading your video to YouTube, copying the embed link and pasting it into the field.
  12. If you have any policies or legalities your customers should be aware of, the “Fine Print” field is where you should place this information.
  13. You can your hide your offer by check-marking “This is a Hidden Offer.” This means your offer will not be promoted on social media or on the Shooger Network, but can still be sent to all your current subscribers.
  14. We encourage you to rarely use Hidden Offers, as promoting your offers on social media and on our network will help your local visibility.

At any time on your account, you can click this backendquestionicon, which will typically provide you with added frequently asked questions, tips, and best practices.

If you have any questions or need some extra help with a section or type of offer, please contact us. We want to help!

Email: support@shooger.com

Toll-free number: 1-844-230-6360

Go ahead, create and offer and send it to your subscribers now!

Posted in Other | Leave a comment

How to Upload New Subscribers, Step-By-Step

How to upload a new subscriber:
1.      Sign into your account at shooger.com using your username and password.

2.      You will automatically be brought to your dashboard.

3.      On the left side, click on Subscribers.

4.      Notice that the tab that is automatically selected is “My Subscribers.”  This is where you will always find all your current subscribers.

5.      From here, you will click on the “Add Subscriber” button on the right side.

6.      This will pop-up a screen asking to input personal information.

7.      We recommend filling out as much information as possible to give you the best data about your subscribers.

How to upload an entire list of emails:

1.      Follow steps 1-4 from above.

2.      From here, you will click on “Import Subscribers” button on the right side.

3.      This will pop-up a screen.

4.      Upload your list using a .CSV or .TXT formatted file.

5.      Once you select your file, click import on the right.

*Note: Your subscribers will be sent a confirmation and may not appear immediately on your list.

Bonus Tips:

  1. If your business has multiple locations, please don’t forget to choose a location to ‘link’ your subscribers to.
  2. .CSV files can be created in Excel, using the Export to .CSV function. If you use .CSV, please make sure that only email addresses appear in the FIRST column of this file. All data contained in other columns will be ignored.
  3. .TXT files should contain only 1 valid email address per line and should contain no separating characters such as commas, or periods after each line.
Posted in Other | Leave a comment

5 Quick Tips to Get Customers to Open Your Email

Email-Best-Practices

As you know email is one of the best ways to connect with and engage customers. But unless you follow best practices, email marketing can also be frustratingly difficult. Here are 5 brief tips that you should consider before hitting send on your next campaign.

The “info” Email The number one mistake is sending an email from info@yourbusiness.com. Be sure to send it from a live person or even a fictional employee. The point is to use someone’s name and make it personal.

Subject Line   Make it as clear as possible and worth clicking on.  Avoid typical subject lines such as “How To” and write the offer codeine pills online.  Make the email as relevant to the customer as possible.  Studies show a direct link between relevance to the reader and likelihood of the email being opened.

Automate It Schedule your personalized emails for various times of the year in one sitting. You can plan a week, month or year of promotions in advance and then let marketing automation software do the rest. This can be done very easily with Shooger. And as you attract new subscribers they can be automatically added to your email database.

Send Your Emails During A Relevant Time Of Day Or Occasion  For example, if you sell luxury chocolates be sure to send out emails from mid-January to Valentine’s day so customers remember to make the purchase for their special someone.  If you don’t send an email with a reminder offering a particular brand or even a discount, you’re not taking full advantage of a time when email open rates will likely be higher.

Keep It Simple   Remove the clutter. Explain what you want the recipient to do or what you are offering. This way they are more likely to click through to your website.

By following these easy steps, you will increase your customer base and keep returning customers coming back.

Posted in Marketing Tips | Leave a comment

The Shooger Top 10 List: Why Click to Call Links on Mobile Websites Can Dramatically Increase Sales

Google recently released the results of a study undertaken with 3,000 mobile searchers that attempted to quantify the role Click-to-Call call played in the purchase process. The results certainly aren’t shocking, but do paint a good picture of how important the feature is to your business’ success on the mobile web.

Here’s a compiled list of the top ten reasons why Click-to-Call can dramatically increase sales.

1.) 70% of mobile searchers have used Click-to-Call to connect with a business directly from the search engine results page. 51% of them use it frequently or always from search results.

686b9__c1UwRycMcvpM_osGxLRCnFlov9ikA6qKlC1wg9X6IcRggqypFAgwa0HJ8EnocZfXxTw_cNPFTdeT6ENwv0NSRzS_e_cYU132oNclcUB34AADuKKC6lI

2.) 47% of mobile searchers say that if a business does not have a phone number associated with their search results, they will be more likely to explore other brands.

3.) 61% of mobile searchers state that Click-to-Call is most important in the purchase phase of the shopping process.

4.)  Holiday shoppers will expect it and their patience for doing additional research through your mobile website will be short. 

5.) 54% of customers call to get quick answers and give real time feedback, with 54% having more questions or needing more information than a website can answer.

6.) 88% of mobile searchers consider call length to be important (4.4 average minute call length). 72% of clicks on a mobile search ad’s call button last longer than 30 seconds.

7.) 76% of consumers use mobile call features to schedule an appointment for local services.

8.) When people use mobile search to help make a decision they are 39% more likely to call a business (Google Search Moments)

9.) 56% of calls via a mobile search happen within the first 60 minutes.

10.)  Most of your competitors aren’t doing it.

It’s a fact that 95% of small- and medium-sized businesses do not have a mobile-optimized website. As evidenced in reason #2, having Click-to-Call as a feature on your mobile website most likely gives your business a revenue boost from customers who switched to your mobile site from one without the same functionality.

Most of the time, customers looking for your business on the mobile web simply need to contact you, and a phone call is still the preferred method over other communication options. Not having the Click-to-Call feature on your mobile site requires the customer to go through at least one additional layer of navigation, which is never a good thing.

For more information on mobile advertising with a Click-to-Call feature, call or email us now: Contact Shooger

clicktocall

Sources:

Click to Call in the path to purchase – Google

SMB Digital Marketing – BIA Kelsey

Search Moments – Google

Mobile Users Survey – DudMobile

Posted in Other | Leave a comment