3 Heart-Felt Offer Ideas You Could Start Using Today

Valentine's Day Special Offers and Deals

Savvy small-business owners know that leveraging a holiday can be a cost-effective strategy. Whenever you can tie your marketing and advertising strategies with an event, such as Valentine’s Day, you’re sure to bring in some extra revenue from it.

You can also take advantage of the love buzz by presenting great offers that engage, entertain, and inspire your customers and prospects. Here are 3 heart-felt offer ideas you could start using today:

  1. Two-for-One
    Rather than buying something for each other, couples enjoy experiences. Whether you sell a product or a service, offering something that can only be redeemed as a pair is an easy choice for couples. Throw in an additional item redeemable with the purchase – such as dessert at the end of a two-course meal deal, or a unisex massage oil after a spa treatment – and it becomes hard not to buy. You could also offer a “His and Hers” pair of products.
  1. Do-It-Yourself (DIY)
    People might say it’s the thought that counts, but those people are liars. This holiday, it’s the gift that counts. No one wants to be the loser giving or receiving the same gifts as everyone else: teddy bears, chocolates and flowers. What’s special about that? People probably want something more meaningful, something that obviously took some time and effort, with a bit of added creativity. It’s no wonder that DIY Valentine’s Day Gifts are one of the most searched items during February. Help your customers create something extra unique with a step-by-step guide, how-to tutorial or kit, using only your products or services.
  1. Show ALL Your Customers Some Love
    Not everyone celebrates the holiday with a significant other – and some even call it “Single’s Awareness Day.” Majority of businesses advertise to couples, and forget about the many more singles that want an excuse to celebrate their independence. Single or not, show your customers and their single friends (your future customers) some extra love on the day they might be feeling a little less of it. Better yet, offer an incentive for being single, such as showing a photo of an ex to redeem a special discount.

Make sure your offers make sense for your business – if you’re a jewelry store, it’s probably a better idea to offer deals for couples instead of singles. On the other hand, if you own a sports bar, you probably wouldn’t put on a special evening dinner for couples.

Posted in Marketing Tips, Shooger Merchants | Leave a comment

Watch How Shooger Helped Henry’s Hardware Store Attract Local Shoppers

Shooger helps businesses flourish in their local communities by providing them the necessary tools to monitor their reviews, manage their reputation, expand their online reputation and outrank their local competition. Contact us to learn more about what you can do to grow your business.

Posted in Videos | Leave a comment

3 Effective Ways to Offer Profitable Holiday Deals

Did you know, most small businesses bring in 20 to 40% of their annual revenue during the last two months of the year? Let’s make sure you do too, with these quick tips.

  1. Offer Bundles with Price Points People Love

People LOVE bundles, and it’s because it always increases the perceived value of what they’re buying. Businesses who offer bundles often advertise them with price points that inspire shoppers to buy for someone specific. Using phrases like “10 Things She Will Love for Under $10” or “$20 Secret Santa Gift Ideas for Coworkers,” businesses inspire and entice consumers at the same time.

Take for example how grocery stores sell bundles by flavor or type of meal, while a skincare line might bundle cosmetic items. Retailers present promotions to redeem full-size products from purchasing a bundle of minis. It works in any industry, and businesses can use bundled items to introduce new products while securing increased sales.

  1. Create Loyalty Programs Specifically for Holiday Shoppers

Do you have loyal customers or people who subscribe to your email offers? It’s important to run promotions to gain new customers, but it’s just as important to keep the same happy customers coming back.

Reward them with loyalty programs by exclusively sending offers that sound something like, “40% off your purchase of $50 or more ONLY for loyalty shoppers.” You could also offer additional points that are only gained during the month of December, giving holiday shoppers additional redeemable points for purchasing during the holiday month.

  1. Promote on Social Media

No matter what type of business you have, almost all consumers use at least one social media platform. According to the Pew Research Center, 90% of adults use social media and those with higher incomes lead the way.

Don’t you want to make sure your special offers are visible and seen in as many places as possible, to as many people as possible? Being present on social media not only expands the reach of your offers, but each offer can also be shared repeatedly with prospective customers you may have never reached otherwise.

picture1

With Shooger, you can send holiday offers through email and even social media within minutes. Use bold, eye-catching images to grab the attention of new customers. To learn more about how easy creating and sending your promotional offers can be, contact us.

Please feel free to contact our support team with questions and concerns at any time. Email us at support@shooger.com or call toll free at 1-888-606-4738

Posted in Marketing Tips, Shooger Merchants | Leave a comment

How to Create a New Offer, Step-By-Step

  1. Log into your merchant account at Shooger.com.
  2. On the left side, click on “Campaigns.
  3. Click on – under “create Campaign – select a campaign type” section at the top.
  4. This will take you to a page where you can begin creating different types of offers.
  5. To create a New Offer, click on the first icon labeled “New Offer.”
  6. This will take you to a page where you can input information to build your offer
  7. Note the character count on the Offer Name and Description. This is designed to keep the information short and sweet, so your prospective customers become engaged and the offer grabs their attention.
  8. Notice on the right that you can schedule your offer to expire. We do recommend doing this as an offer that expires typically entices a prospective customer by giving them a sense of urgency.
  9. We’ve also given you the ability to make your offers even more engaging with added visuals.
  10. If you want to upload a photo, simply load it from files on your computer or phone.
  11. If you want to upload a video, you will be asked to input a “Video URL,” and you can get a URL by uploading your video to YouTube, copying the embed link and pasting it into the field.
  12. If you have any policies or legalities your customers should be aware of, the “Fine Print” field is where you should place this information.
  13. You can your hide your offer by check-marking “This is a Hidden Offer.” This means your offer will not be promoted on social media or on the Shooger Network, but can still be sent to all your current subscribers.
  14. We encourage you to rarely use Hidden Offers, as promoting your offers on social media and on our network will help your local visibility.

At any time on your account, you can click this backendquestionicon, which will typically provide you with added frequently asked questions, tips, and best practices.

If you have any questions or need some extra help with a section or type of offer, please contact us. We want to help!

Email: support@shooger.com

Toll-free number: 1-844-230-6360

Go ahead, create and offer and send it to your subscribers now!

Posted in Other | Leave a comment

How to Upload New Subscribers, Step-By-Step

How to upload a new subscriber:
1.      Sign into your account at shooger.com using your username and password.

2.      You will automatically be brought to your dashboard.

3.      On the left side, click on Subscribers.

4.      Notice that the tab that is automatically selected is “My Subscribers.”  This is where you will always find all your current subscribers.

5.      From here, you will click on the “Add Subscriber” button on the right side.

6.      This will pop-up a screen asking to input personal information.

7.      We recommend filling out as much information as possible to give you the best data about your subscribers.

How to upload an entire list of emails:

1.      Follow steps 1-4 from above.

2.      From here, you will click on “Import Subscribers” button on the right side.

3.      This will pop-up a screen.

4.      Upload your list using a .CSV or .TXT formatted file.

5.      Once you select your file, click import on the right.

*Note: Your subscribers will be sent a confirmation and may not appear immediately on your list.

Bonus Tips:

  1. If your business has multiple locations, please don’t forget to choose a location to ‘link’ your subscribers to.
  2. .CSV files can be created in Excel, using the Export to .CSV function. If you use .CSV, please make sure that only email addresses appear in the FIRST column of this file. All data contained in other columns will be ignored.
  3. .TXT files should contain only 1 valid email address per line and should contain no separating characters such as commas, or periods after each line.
Posted in Other | Leave a comment

5 Quick Tips to Get Customers to Open Your Email

Email-Best-Practices

As you know email is one of the best ways to connect with and engage customers. But unless you follow best practices, email marketing can also be frustratingly difficult. Here are 5 brief tips that you should consider before hitting send on your next campaign.

The “info” Email The number one mistake is sending an email from info@yourbusiness.com. Be sure to send it from a live person or even a fictional employee. The point is to use someone’s name and make it personal.

Subject Line   Make it as clear as possible and worth clicking on.  Avoid typical subject lines such as “How To” and write the offer in a concise straightforward manner.  Make the email as relevant to the customer as possible.  Studies show a direct link between relevance to the reader and likelihood of the email being opened.

Automate It Schedule your personalized emails for various times of the year in one sitting. You can plan a week, month or year of promotions in advance and then let marketing automation software do the rest. This can be done very easily with Shooger. And as you attract new subscribers they can be automatically added to your email database.

Send Your Emails During A Relevant Time Of Day Or Occasion  For example, if you sell luxury chocolates be sure to send out emails from mid-January to Valentine’s day so customers remember to make the purchase for their special someone.  If you don’t send an email with a reminder offering a particular brand or even a discount, you’re not taking full advantage of a time when email open rates will likely be higher.

Keep It Simple   Remove the clutter. Explain what you want the recipient to do or what you are offering. This way they are more likely to click through to your website.

By following these easy steps, you will increase your customer base and keep returning customers coming back.

Posted in Marketing Tips | Leave a comment

The Shooger Top 10 List: Why Click to Call Links on Mobile Websites Can Dramatically Increase Sales

Google recently released the results of a study undertaken with 3,000 mobile searchers that attempted to quantify the role Click-to-Call call played in the purchase process. The results certainly aren’t shocking, but do paint a good picture of how important the feature is to your business’ success on the mobile web.

Here’s a compiled list of the top ten reasons why Click-to-Call can dramatically increase sales.

1.) 70% of mobile searchers have used Click-to-Call to connect with a business directly from the search engine results page. 51% of them use it frequently or always from search results.

686b9__c1UwRycMcvpM_osGxLRCnFlov9ikA6qKlC1wg9X6IcRggqypFAgwa0HJ8EnocZfXxTw_cNPFTdeT6ENwv0NSRzS_e_cYU132oNclcUB34AADuKKC6lI

2.) 47% of mobile searchers say that if a business does not have a phone number associated with their search results, they will be more likely to explore other brands.

3.) 61% of mobile searchers state that Click-to-Call is most important in the purchase phase of the shopping process.

4.)  Holiday shoppers will expect it and their patience for doing additional research through your mobile website will be short. 

5.) 54% of customers call to get quick answers and give real time feedback, with 54% having more questions or needing more information than a website can answer.

6.) 88% of mobile searchers consider call length to be important (4.4 average minute call length). 72% of clicks on a mobile search ad’s call button last longer than 30 seconds.

7.) 76% of consumers use mobile call features to schedule an appointment for local services.

8.) When people use mobile search to help make a decision they are 39% more likely to call a business (Google Search Moments)

9.) 56% of calls via a mobile search happen within the first 60 minutes.

10.)  Most of your competitors aren’t doing it.

It’s a fact that 95% of small- and medium-sized businesses do not have a mobile-optimized website. As evidenced in reason #2, having Click-to-Call as a feature on your mobile website most likely gives your business a revenue boost from customers who switched to your mobile site from one without the same functionality.

Most of the time, customers looking for your business on the mobile web simply need to contact you, and a phone call is still the preferred method over other communication options. Not having the Click-to-Call feature on your mobile site requires the customer to go through at least one additional layer of navigation, which is never a good thing.

For more information on mobile advertising with a Click-to-Call feature, call or email us now: Contact Shooger

clicktocall

Sources:

Click to Call in the path to purchase – Google

SMB Digital Marketing – BIA Kelsey

Search Moments – Google

Mobile Users Survey – DudMobile

Posted in Other | Leave a comment

Welcome Back, Valpak!

Shooger Brings Valpack Back

This week Shooger has welcomed Valpak offers back into the Shooger smartphone apps and website. The popular deal content was one of the most solicited requests from our users over the past few months, and by reintroducing this useful shopper content back into our apps & site we’re letting you know that we’re listening!

We hope this improves your shopping experiences at your favorite local businesses and we can’t wait to hear back from you!

Posted in Other | Leave a comment

Clean Out Your Wallet: How Mobile Commerce is Changing Consumer Loyalty

Remember those paper loyalty cards that you used to get at Subway, Smoothie King, etc?

Some businesses still use them but they might as well be in the era of VHS and the cassette, also known as the past.  With new mobile technology, consumers are already leaving their wallets at home and embracing their new digital wallet from their smartphone. It’s more important than ever for businesses to be on mobile too. New mobile technology actually helps allow merchants to provide more targeted rewards and discounts directly to a consumer’s mobile wallet.

Check out the article below to see how the mobile space is revolutionizing the consumer loyalty card.

How NFC Mobile Commerce will Revolutionize Consumer Loyalty

Posted in Other | Leave a comment

What is Mobile Marketing?

Mobile Marketing. Not really sure what that means? Sound complex? Well, we’re here to explain that it really isn’t. And moreover, it’s the marketing way of the future.fashion-person-woman-hand-large

Here is the definition of Mobile Marketing as stated by the Mobile Marketing Association: “Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”

girl-1512316_960_720So, to fully grasp the effective, limitless, and time-sensitive marketing campaign that can be delivered through the mobile channel, let’s imagine you are walking down the street. (Yes, WALKING- stop being lazy). As your dragging your feet along, you see your favorite coffee spot on your way to work. Since you, like most of us, are impatiently awaiting your next paycheck to have more funds available to spend on things like your undeniable caffeine craving, you keep on walking. Your better judgment tells you it probably wouldn’t be the smartest decision to waste your last five bucks on yet another cup of temporary fulfillment. Just as you’re about to completely pass by and give up on your last chance to indulge in what you believe is the ONLY reason you can focus at work, you decide to check your favorite deal-finding app on your Smartphone to see if your coffee spot has any sweet deals available.

young-man-1329774_960_720You pull your eyes away from the coffee shop window for just long enough to check the app, and you actually squeal with excitement, loud enough that people passing by will turn their heads to look at you, when you notice that your favorite coffee spot has a sweet deal staring right back at you on your phone:

“Half off of any coffee drink, any size, today only!” You immediately pull open the door and go right to the counter with a giant smile, knowing that your day just got that much better. It really is the little things in life, isn’t it?

Voila! Just like that, Mobile Marketing saves the day. Now you can go through the rest of your day knowing you didn’t break the bank to satisfy your coffee addiction. Your coffee spot owner is thrilled to be reaching customers passing right by their storefront window. And, as it turns out, since your coffee only set you back $2.50, you decided to grab one for your boss too. Now your boss is smiling too. This day is getting more and more positive- and how easy was that?!

If you have any questions or are wondering how mobile marketing can start helping your business, contact one of our dedicated representatives here.

Posted in Other | Tagged , , , , , , , , , | Leave a comment