How to Support Your Customer During COVID-19

Businesses all around the world are feeling the effects of COVID-19 and have been left with no choice but to adapt to the current state of things. While panic and uncertainty are at an all-time high, the most important things you can offer your customers is great customer service and clear communication. In this article, we have outlined a few essential communication tips to help you let your customers know you are still there for them and are (or soon will be) open for business.

  1. People First, Business Second.

We all want to make money, but prioritizing sales before your customer’s needs can affect your reputation and your bottom line. This is no time to promote, put your customers first. Now, we’re not saying to give out all of your products or services for free, but this is a great time to introduce appropriate discounts, free trials, educational content and extended support.

  1. Speak Up

We are all grateful for those doing their best to stop the spread. Let your customers know that your business is one of them! Tell them about the procedures you and your staff have put in place to fight off COVID-19 and keep everyone safe. Perhaps you have a restaurant that now offers contact-less delivery, or a shop that will be closing two hours early every day to thoroughly disinfect. If your services are web-based, now is the time to let your customers know about discounts or a free trial. This may mean less money now but could lead to more paying customers in the future.


  1. Be Compassionate

Let’s face it, we are in the middle of a crisis. Taking a compassionate tone during this time is essential. When addressing your customers, speak their language. Don’t be afraid to show vulnerability. Be authentic, be kind and be gentle. Let them know we are ALL in this together and that they are your priority because what is your business without your customers? Support them and let them know you appreciate their support too.

  1. Be Crystal Clear

During this scary and uncertain time, your customers are probably getting mixed messages from every angle imaginable. Some businesses are closed, some are still open but have different hours, some are only doing curb-side pickup and others have closed for good. Make sure you are as clear as possible about any changes to your operating procedures. This could be as simple as a page on your website about COVID-19, a link to your company contact information with updated hours of operation, etc. The more information you provide, the less uncertainty there will be.

  1. Keep in Touch

This one is a bit obvious (we hope). Update your website regularly, send out emails and stay active on social media. Make yourself or your team available for email/phone support when appropriate. Leave no room to wonder if you can provide the products and services that your customers still want and need. If you can, take it a step further and include links to official government and health websites offering relevant products and information that are useful to the public.

There is no question that things are a bit rough for us all right now. The good news? It will not be this way forever. The best thing we can all do in this moment is care for one another. Show your customers the strong, smart and compassionate people behind your brand. Be adaptable, stay in touch and be kind.

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Re-evaluate Your Current Co-op Marketing Communication

As it is now, digital co-op funds are being wasted, due to an inefficient system that busy partners just don’t have the time to participate in. In fact, 80% of local business partners find co-op funds critical to executing local marketing, but nearly half of them leave these funds on the table. This results in a lose-lose situation for both corporate brands and the local business partners, but how do we prevent it from happening?

Don’t panic, it’s completely understandable that local partners get frustrated with the program as a whole. If your local/regional managers don’t understand the intricacies surrounding your complex co-op program, chances are your current partners aren’t on the same page either. To increase program participation, increase your communication. Partners need to be educated on WHAT the overall desired outcome of the Co-Op program is, HOW it will be executed (from Billing to Marketing Campaigns), WHY your brand is investing in their partners and what you’re trying to achieve as an organization. A great marketing agency/partner can handle the entire communication process for you!

Here are some ways an experienced digital agency can help with communication:

  • Digital co-op program guidelines.

A full-service agency can handle the high-level communications and educate your partners on all parameters of the co-op program. Simply knowing that there isn’t an excessive amount of paperwork to receive reimbursement can, at times, be the push they need to sign up.

  • Billing & Approvals

Your full-service agency can eliminate paperwork, approval obstacles, and even handle all billing processes. It’s all about simplifying the process for both Brand and Partners.

  • Brand Approved Content

Co-op advertising arrangements generally require the Partner to meet certain requirements set by the Brand. A full-service agency can help manage your content, creatives, and any copy-righted materials you wish to use.

  • Marketing Strategy

There are a lot of agencies that can handle co-ops, but are they familiar with your industry and unique needs? You want marketing strategists who are experienced in your industry and a hands-on Google Certified team that supports them. Consistent two-way communication is key when the agency relies on your partners for monthly and quarterly strategies.

  • Tracking & Reporting

Access to valuable insights is essential to any co-op program. You want to make sure that your money is working for you and your partners. Partner Analytics dashboards are critical, but great agencies also offer Sales Manager dashboards for Brands that allow for regional and national monitoring.


Ready to take your co-op marketing to the next level?

Schedule a call to see if we can help.

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Marketing Automation Is Simplifying DIY Marketing

These days, just about anyone can market just about anything online. To be successful at it, you need to use certain online marketing tools effectively. Most small businesses choose to approach online marketing with a do-it-yourself (DIY) mentality. From managing social media, website updates, listing management (Google My Business, Yelp, etc.) and more, DIY is the cost-effective approach. While the DIY approach is more desirable than hiring and paying for an expert to do it, digital marketing is complex and takes time. Squeezing digital marketing in when you can isn’t an effective way to grow a business and many small businesses are overlooking critical and fundamental aspects of a healthy marketing strategy. Enter Automation!

By combining automation with a DIY platform, you’ll get the best of both worlds! You no longer need to manage your listings one-by-one or update your website and content through coding or website builders. You’ll simply log on to ONE platform and manage all your marketing, SEO, and reputation from ONE dashboard. This allows business owners to dedicate a couple of hours a month to marketing and letting the automation do the day-to-day heavy lifting.

By using the same Automation tools that Agencies use when they manage marketing for hundreds of clients at the same time, you’re taking advantage of technological advancements that aren’t readily available to the average business. You simply make sure your content is clear, stays updated, and is engaging for your customers. The rest is automated on your behalf!

  • Listing Syndication – Automation pushes your data to over 150 relevant search engines and websites.
  • Social Media Integration – Automation integrates your platform with Facebook, Twitter, and Google for immediate go to Market, and real-time reporting.
  • SEO – You enter your data once and update when needed and Automation will update your online meta tags and content for optimal results.
  • Reputation Management – Automation will deliver every single review that has even been written about your business to you. It will even allow you to intercept negative reviews that are writing on your conversion page! Yes, this is really cool!
  • Followers and Email Subscribers – Automation allows you to market to your followers through email marketing, push notifications, or Facebook posts. Simply create the post once and push it to multiple platforms at ONCE!

Try Shooger’s DIY tool and take marketing in your own hands (with a little help from our experts) and take your business to the next level. We’ll show you how to use the platform, help you set up for optimal SEO, and provide a mobile-optimized business conversion page. All the tools you need to deploy a successful marketing campaign and a healthy online presence, just $99 per month, month to month!

Claim your free trial today!

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The Top 7 Techniques for Promoting Your Business Online

Top Techniques to Succeed in Digital Marketing

Digital Marketing

One of the best things about working for a company with a top 10 digital directory and other MarTech brands ( is that we get visibility into all sides of the digital marketing landscape and conundrum. Digital marketing is complex and can be confusing for those who haven’t dealt with it on a professional level. It’s also in constant flux. What may have been a best practice a few months ago is now a “no-no” because of a change to some search algorithm made by Google.

One of the many aspects that makes our view so interesting is that we deal with large volumes, i.e. millions of consumers searching for merchants, hundreds of thousands of merchants and tens of thousands of agencies looking to promote their clients (merchants). We see inside verticals and across demographics. Trends can’t hide from us.

When you get to this kind of scale you start looking heavily at data. Data becomes your Rosetta stone. With enough of it and the right questions in mind, you should be led to the answers you seek. Behaviors, patterns, repeated actions are all magnified with numbers and all you need to do is follow the primer. I remember when I used to think 100 clients taking similar actions was a lot. Now it’s thousands upon thousands – we live in the land of BIG DATA. Ok, yes, I’m a data dork. I’m fascinated by the crystal ball that is data. I get to see what consumers want and how merchants are succeeding with different techniques. We’re always analyzing, learning and optimizing.

Knowing what we know (unfair advantage) we thought some guidance and giving back was in order. With focus and vigilant attention, these 7 techniques will bring you an endless flow of leads that can be nurtured and turned into customers. And if they don’t please let me know, I’d like to analyze it. ? So, without further ado I give you the 7 techniques (including hints and tricks) to promote your business online.


Done right, search marketing is crucial to a healthy online presence. But long gone are the days of just having an accurate Google listing. Paying-to-play (industry slang for advertising) is now part of the equation if you want to see results. That doesn’t mean you need to spend thousands of dollars per month.

The trick…
…with Search is to simply be there (like a lot of endeavors in life). You can always start a very inexpensive campaign and simply make sure you limit its daily spend (some call this set it and forget it). It can’t hurt to have a small budget campaign always running in the background. Search campaigns are flexible, if nothing else, and can always be turned off automatically by date, by spend or even by available inventory. This will also have a small, positive effect on your overall online presence. Keep in mind that there is value in being there, even if your ad isn’t clicked. What I mean by this is that ads are shown for free on Google, Yahoo and Bing (as well as on other tier #2 search engines). It’s called an impression. Search advertising only cost you when your ads are clicked. However, many consumers may still see your ad, even if they don’t click. When your name shows up in multiple places it gives consumers more confidence in your business and/or products.

Search Marketing is big business and has now become ubiquitous with consumers who are searching for products and / or services, especially on a mobile device. Search marketing is effective. It’s the method father down the purchasing funnel, meaning consumers typically turn to Search Engines once they’ve decided to purchase and they conveniently type in exactly what they want. How great is that? It doesn’t get much more targeted, so why wouldn’t you be on the search engines? Our Platform makes it convenient for you to do all this: update your Google listing by syncing directly with Google My Business, start a mobile campaign and/or a basic vanilla Search campaign. Here’s the other trick; update more than just your address, hours and phone number. Create valuable content, like a special offer. This is what consumers are craving (remember, we know).


Reach your customers on their preferred devices and around your preferred business radius. For the first time since this crazy thing we call the Internet was created, consumers are now using their mobile devices to search for products and services more than laptops or desktops. This is a very important phenomenon to understand if you want to leverage it properly.

The Trick…
There are two factors to consider when attempting a successful mobile ad campaign; location and device. Where is my customer in relation to my business (how far away can I service clients?) and what kind of device are they using to search? We know it may sound complicated, but we’re doing the heavy lifting while you sit back and relax! Simply tell the system you want to start a mobile, location-based campaign, make a couple of choices, like radius around your business, message and we tackle the rest.


Facebook is great for two things: advertising and posting (marketing your content). Their advertising is very inexpensive and targeted. This is a channel we recommend our clients leverage while the price is so low. It will not be this way forever. Remember, Search started out cheap as well.

The trick…
…when advertising on facebook is to understand your target market. Once you know this it’s easy to create a customer profile and that gets loaded to Facebook’s targeting database. Facebook knows so much about all their members that it makes targeting very granular. So if you know that women between the ages of 25 and 36 who play volleyball and have one male son under the age of 8 are your target then you’re in the right place.

When marketing content don’t forget to create information that gives back. Another life lesson; each time you give you get back in multiples. That’s how content marketing works. The more valuable insight and information you give out the more people come back to you for answers and hopefully product / services. Our platform directly integrates with Facebook for seamless marketing and customer engagement. Simply create your post on Shooger and push it to your social networks with just one click! Yes, it’s that easy!


Just like Facebook, Twitter is another key social media megaphone that can be strategically aimed at your potential and/or existing clients. Posting valuable content here is free. Maybe you’re already successfully marketing content via Twitter? Do you have a ton of Twitter followers that expect to see regular communications from your business, or are you looking to build this channel? Either way, you can manage Twitter via our Platform by following our methods for success. We walk you through this process inside of our software. The great thing is that you’re being efficient by doing it all from one place, including analyzing the results and optimizing to get better performance.


This is the most common form of communication with existing customers. It has been a proven method in driving sales, time and time again. However, you must follow some basic protocols.

The trick…
Keep your message simple, use helpful / catchy graphics and offer something, like knowledge or a special offer. Spamming people doesn’t work and could even get you in trouble. But sending valuable information to clients or consumers who want to hear from you is crucial to repeat business. Do you have a contact list of customers who have opted into your communications or are you looking to build that? You can upload existing lists of emails to Shooger or begin building your list for the first time. Each time someone reads a piece of your content (the stuff you posted on Twitter and Facebook) and decides to follow you they’ll be automatically injected into your email list inside of our platform. This way you can reach existing clients and/or new ones without the burden of dealing with another piece of software or an email marketing platform. Yes, it’s that easy!


Keeping your business listing data accurate is a critical part of your online presence management. We’ll allow you to directly manage over 150 industry relevant search engines, websites, and platforms right from our Platform!

The trick..

Make sure your business profile is accurate in our platform. We do the rest!


Notifications pushed to a smart phone are practically guaranteed visibility. It’s an amazing way to communicate with those who are following you in real time. If you have valuable deals, then this method works well. You can reach your followers through our Shooger app. They’ll simply get a notification on their app, showing the details of a new offer or promotion. It’s easy to share your content with Shooger and your customers will love how easy it is to use!

The trick…
Create offers on a regular basis. This way your clients and interested consumers will follow your business and expect to see those offers.


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We’re retiring our old app – making room for our highly anticipated Smart Shopping App

Our older applications are on iOS and Android, with the first launch of our new app focusing on iOS, shortly followed by an Android release.

If you’re using our old iOS app, you’ll be prompted to upgrade automatically to the new Shooger App. Our Android users will still enjoy all the great benefits of our app, while they can anticipate a new release in the upcoming weeks, or use our fully Mobile-optimised website to continue to enjoy Shooger on their phones.

What if I can’t upgrade my app?

If you are on an older operating system, or running on Android, please start using our fully Mobile-optimised site: This offers a richer, better, and more reliable experience than our old apps. You can also call our customer service team (888-606-4738) for immediate assistance.

Why have you launched a new App?

The short answer is: due to popular demand and to stay ahead of our competitors. To elaborate – It’s our mission to provide the latest and greatest in consumer tech and experience while equipping local merchants with a platform that provides great offers and transparent information so shoppers can properly educate themselves. We’ve released this new app because consumer expectations, and the expectations of our merchants, have substantially evolved. We’ve combined interactive content, modern designs, easy to use functionality, and essential shopping components in the type of reliable platform consumers expect.

What can we expect from this App?

We’ve combined some of the latest and greatest features in online and mobile shopping in one easy to use app!

Search – browse through your favorite categories and filter the results after your liking. You can filter by average rating (yes, total average, and not just Shooger reviews) and distance so you can find the right business for your needs. Once you’ve found the business of your liking:

  • Look at every review ever written about that business –yes that includes reviews from Yahoo, Bing, Google and any other site that’s relevant to that industry.
  • Enjoy a video and image gallery.
  • Browse through offers.
  • Live Chat with the business owner/manager – Yes, every business listing does have a live chat!
  • Click to call or click to navigate to the business.
  • Like what you’ve researched – Buy straight from your app, tablet or desktop. Download our app today and take smart shopping to the next level!


How can I change the new app to suit my needs?

There are a number of ways you can personalize the Shooger app to suit you. You can follow businesses for special offers, share offers with friends, and even have friends give you the inside scoop on their favorite deals. You can review businesses directly on Shooger and request for the business owner/manager to solve your issue within a certain timeframe. This allows you, the consumer, to have your voice heard and concerns solved!


We always value your feedback – please email us at

To download our app, please follow the link below:


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