Press Releases

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2011

Shooger Animated Videos Showcase Merchants’ Best Offers on Growing Crowdsourced Mobile Loyalty Network
Shooger Secures First Outside Investment to Expand its Popular Mobile Network
Shooger Mobile Network-Building a Community of Savvy Deal-Finders

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Shooger Animated Videos Showcase Merchants’ Best Offers on Growing Crowdsourced Mobile Loyalty Network

Original Vignettes Leverage Shooger Founders’ Animation Experience to Tell the Fun Inside Story About What Makes Merchants Truly Unique; White Board Chalk-Talk Videos Enable Shooger Community and Merchants to Get in on the Conversation Via Social Media

MIAMI, Aug. 8, 2011 /PRNewswire/ — Mobile community-powered loyalty network Shooger today announced the launch of its animated video vignettes that offer a lighthearted look at what makes Shooger merchants unique, and highlights their best deals, exclusive specials and fun offerings.

These original 30-second spots offer a review of select Shooger merchants with a white board style animation that engages users with snappy dialogue and an authentic, fresh perspective that reveals an inside look at each merchant’s distinctive offerings. More entertaining, memorable, and sharable than a traditional canned TV commercial, Shooger videos leverage the deep animation background of the company’s founders to bring a whimsical twist to the marketing mix for local merchants.

“We’re highly focused on building a long term relationship between merchants and consumers. By telling their unique stories in a fun, engaging way, we help to make that connection”, said Shooger CEO Alex Stancioff.

Featured merchants are recommended by Shooger users and selected by a team of reviewers. Shooger’s in-house animation team produces these videos. Featured merchants are encouraged to share the vignettes liberally on email and social networks to help build social media engagement with their customers.

“There’s something about animation that draws you in, unlike any other medium,” said Donick Cary, Executive Producer of Shooger and Emmy-winning writer for “The Late Show with David Letterman” and “The Simpsons.” “The chalk-talk videos give merchants and users something fun to share on their blog, Facebook or Twitter, and the friendly, conversational style doesn’t feel like a commercial at all – it’s engaging, useful content that gives viewers the inside scoop on local merchants in a small package that’s easy to share with viral potential.”

Each Shooger merchant video is posted to the Shooger blog, YouTube channel, Facebook and Twitter, with a link provided to the merchant for easy sharing with their audience.

“Mastering social media is a huge priority for even the smallest businesses right now, but it can be a challenge,” Stancioff said. “This program not only gives merchants a distinct advantage with professionally crafted content with a unique hook, but makes it incredibly easy for them to leverage social media to grow their customer base.”

Shooger Sweet Deal videos are currently being rolled out to merchants in South Florida near Shooger headquarters, but the company plans to quickly expand to other locations.

“Shooger is all about the community’s input,” Stancioff said. “We’d love to hear from Shooger users about which places in their town we should feature with a Sweet Deal video, and if we use your suggestion, we’ll even mention in the video that you recommended the merchant and why.”

Shooger is free and available on the iPhone and the web (with Android and BlackBerry versions coming soon), allowing smartphone users to easily and instantly tap into the sweet life. To download the app, visit www.shooger.com.

About Shooger

Shooger is a rapidly growing network of real people who share local finds that help save people time, money and give them the latest inside scoop. We work on behalf of our community by negotiating deals and special access to these local hot spots so our users can buy them instantly on their phones and online. Shooger offers merchants a powerful platform to communicate with our users to build better engagement and loyalty. Shooger is headquartered in Miami, Fla. For more information, visit www.shooger.com.

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Shooger Secures First Outside Investment to Expand its Popular Mobile Network

Hudson Capital Funds Mobile Community-Powered Loyalty Network

MIAMI, July 28, 2011 /PRNewswire/ — Mobile community-powered loyalty network Shooger today announced that the company has secured its first outside capital funding with a $5 million investment from South Florida’s Hudson Capital Group (HCG).

The investment will enable Shooger to expand its sales and marketing capacity as it continues to innovate its increasingly popular service, offering mobile users fun and engaging ways to get access to unique, local experiences, and merchants a powerful platform to build better engagement and loyalty with their community.

“We are thrilled to have HCG on board to help us grow,” said Shooger CEO Alex Stancioff. “We’re off to a great start in Miami, and now we’re looking forward to expanding our mission of working for the Shooger community in more cities.”

Stancioff says HCG immediately recognized the opportunity for the Shooger platform to leverage the mobile revolution and drive business to local merchants. “We are very impressed with the depth of experience and creativity on the Shooger team, the market potential for this concept and the truly novel approach that leverages the smartphone revolution with a localized twist,” HCG President Steve Hudson said. “Unlike daily deal sites that do not help to build either customer loyalty or the merchant’s long term revenues, Shooger is focused on building real, lasting engagement between local shoppers and merchants, through the creative use of crowd-sourced content and loyalty focused deals.”

The Shooger team’s experience in the mobile, creative and startup space runs deep. Three of the co-founders, Alex Stancioff,Donick Cary and Milen Mishkovsky, co-founded SugarShack Animation, the studio behind the mobile animated series “Lil’ Bush”, later picked up by Comedy Central to become the first mobi-series ever to move from cell phones to television. In addition to creating Lil’ Bush, Cary is an Emmy-winning writer and producer, having worked on “Late Night with David Letterman,” “The Simpsons” and “Bored to Death” amongst others. Milen is a serial entrepreneur, partnering with Alex to co-found CodeSpring, an enterprise software development company, and Click Forward, a first-of-a-kind award-winning search engine advertising company, both of which were acquired by Yellowbook, USA in 2006.

Shooger co-founder and President Dr. Anand Narasimhan is a highly regarded entrepreneur in the mobile space. He is a founder and board member of Voxiva, Inc., recently recognized as one of the 50 most innovative companies in the world by Fast Company. He was also the founding CTO of J2 Global Communications/EFAX, a leading global unified messaging provider.

The free Shooger app is available on iPhone, (with Android and BlackBerry versions coming soon), giving users the ability to instantly spot and share local finds from the growing community of in-the-know Shooger users.

To download Shooger and tap into the sweet life, go to www.shooger.com.

About Shooger

Shooger is a rapidly growing network of real people who share local finds that help save people time, money and give them the latest inside scoop. We work on behalf of our community by negotiating deals and special access to these local hot spots so our users can buy them instantly on their phones and online. Shooger offers merchants a powerful platform to communicate with our users to build better engagement and loyalty.Shooger is headquartered in Miami, Fla. For more information, visit www.shooger.com.

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New Shooger Mobile Network Uses the Power of the Crowd to Put Sweet Deals in the Palm of Your Hand

Community-Driven Mobile Deal-Hunting Network Helps Consumers Live the Sweet Life with Insider Information on the Best Local Deals


Miami, Fla. (16th June 2011)—Everyone loves a great deal, but sometimes the best offers are well-kept secrets – you have to know someone on the inside in order to get the scoop. With the new Shooger mobile app launched today, anyone can be an “insider” with free, instant access to the most vibrant network of deal hunters in the world.

Unlike group-buying deal sites that operate on tipping point models and advertiser-backed promotions, Shooger gives mobile and web users the ability to find and share sweet deals instantly with the entire Shooger community. The app is free to download and there’s nothing to buy in advance to access Shooger deals. Shooger is exclusively designed for the mobile experience, featuring hyper local deals, limited-time-only discounts, special promotions you must know to ask for, product recommendations and tips, like which salesperson to talk to at the store.

“The best deals have always been the ones you hear about from your friends. Shooger is like having a whole bunch of deal finding friends sharing their tips with you” said Donick Cary, Executive Producer of Shooger and Emmy winning writer from “The Late Show with David Letterman” and “The Simpsons.” “You can follow real people and their real deals – It’s a great big mobile reality show that saves you money. ““

Shooger is building a highly engaged and active user base that scouts for great deals and shares them with the network. This unique community works together to help save time and money and get the inside information on the best offers all across the country. Shooger’s sweet deals are constantly updated, so there are always fresh deals to be found in your neighborhood. A simple search lets you browse deals by category or based on your location.

“Some of the best deals around never see the light of day – they’re not advertised in the newspaper or showcased on a store sign. You have to know to who ask,” said Milen Mishkovsky, Shooger’s CIO. “With Shooger on your smartphone, you’ve got instant access to exclusive information, no matter where you are.”

The savviest Shooger deal-finders can become Shooger Experts, posting deals and creating their own channel around specific categories of interest or in specific geographic locations. For example, a nutrition guru might become the Shooger Expert on sales of organic food products. Or, the fashionista could become the local Shooger Expert sharing the best clothing and accessory deals in her neighborhood. Shooger Experts are tastemakers and community leaders, helping to curate the vast amount of deals generated by Shooger users.

“There’s no doubt that we are in the middle of a consumer revolution—the way people shop and make purchase decisions has changed dramatically with the ability to tap into the community for resources and referrals,” said Alex Stancioff, CEO of Shooger.

Shooger’s latest version is available now on the iPhone, with Android and BlackBerry versions coming. To download Shooger now and tap into the sweet life, search for Shooger in the Apple App Store or visit www.shooger.com.

About Shooger

Shooger is a crowdsourced deal-hunting network designed specifically for the mobile experience, bringing the power of the community to the palm of your hand to help you find great deals on products, services and more, wherever you live or travel. Free to download and use, Shooger leverages location-based tagging with user-generated content to deliver a dynamic community where users work together to help one another save time and money and live a sweeter life. Shooger is privately funded and headquartered in Miami, Fla. For more information, visit www.shooger.com.

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