Remember those paper loyalty cards that you used to get at Subway, Smoothie King, etc?
Some businesses still use them but they might as well be in the era of VHS and the cassette, also known as the past. With new mobile technology, consumers are already leaving their wallets at home and embracing their new digital wallet from their smartphone. It’s more important than ever for businesses to be on mobile too. New mobile technology actually helps allow merchants to provide more targeted rewards and discounts directly to a consumer’s mobile wallet.
Check out the article below to see how the mobile space is revolutionizing the consumer loyalty card.