During these challenging times, many businesses have had to drastically change their operating procedures to stay safe during COVID-19. Some businesses have shifted to delivery and curbside pickup only, some have shortened their hours, and some have had to shut down completely. With so many changes to our normal day to day operations, many consumers are left wondering if the businesses they need and love are still open for business. So how do you let them know your doors (physically or virtually) are open for business? Here is a quick 3 item list to answer that question!
1. SEO
SEO or search engine optimization is the process of optimizing your website to get organic or unpaid traffic from search engine results pages. When you employ a great SEO strategy, your clients will see more of you! They can then click through your website, shop around, look at your business hours and contact you with any questions.
2. Blog Posts
A blog (short for ‘weblog’) is an online journal or informational website displaying information in the reverse chronological order, with the latest post appearing first. Having a blog is a great way to engage with your customers because you can keep them up to date with information about you, your business, and your industry. You can use your blog to communicate any operational updates to your customers, so they know you are open and ready for business!
3. Email
Simply put, email marketing is the act of sending a commercial message to a large group of people. You can segment your customers into different lists and groups allowing you to personalize content specifically for them. Email marketing is a great tool that you can use to build customer trust and loyalty, strengthen, and build customer relationships and most importantly, keep current customers informed and updated on your business.
Customers need your products and services to solve their problems and fulfill their wants and needs. With the use of the tools listed in this quick read, you can be sure that they will know you’re open for business!