We hear about blogging all the time but what actually is a blog? Simply put, it is an online journal or informational site displaying information in the reverse chronological order, with the latest posts appearing first. Businesses like yours can use this tool to post information related to their industry that both current and potential customers may find useful or interesting to read. In this article, we will give you five quick reasons why your business should have an active blog along with some tips about what to include.
#1- Drive More Traffic to Your Website
Let’s start with the most obvious, shall we? Blog posts have the potential to attract more customers to your website! One of the most powerful benefits of blogging is the opportunity that presents when your readers share your content. This improves your SEO, steadily making your site rise to the top of organic searches.
#2- Strut Your Stuff
Customers love to do business with companies that give back. Having a blog gives you the chance to tell your audience about all the charities and organizations you have supported and why they are important to you and your mission. Show off the amazing people behind your brand!
#3- Share Positive Feedback
60% of consumers feel more positive about a company after reading their blog. Pump that percentage up by sharing some great testimonials to show your readers why they should do business with you.
#4- Build Customer Loyalty
You are the expert, so show it off! If you have an HVAC business, teach your audience how to get their AC’s ready for the summertime. Insurance agent? Share some expertise on different coverage options for life insurance and why everyone needs it. Help your readers solve their problems. This builds customer loyalty so when they need an expert, you know they will come to you.
#5- Develop Strong Relationships
Having an active business blog gives you the opportunity to develop relationships with new customers while strengthening your relationships with existing ones. Customer engagement is a huge contributor to successful marketing. When you create posts that are interesting and valuable for your audience, you will be able to connect with them in a different, more conversational way allowing them to reach out to you more freely and frequently.
While this list was a bit short, there are countless other benefits to having a blog for your business. Companies that keep an active blog get more traffic than those who publish once a month or less. Remember that quality is key, so if you do not have the time, resources, or expertise to write blog content on your own, you can hire a company to do so for you. The current average rate is typically between $150-$400 per post. Have more blog related questions? Ask us here.