Clean Out Your Wallet: How Mobile Commerce is Changing Consumer Loyalty

Posted on January 25, 2015 by Shooger

Remember those paper loyalty cards that you used to get at Subway, Smoothie King, etc?

Some businesses still use them but they might as well be in the era of VHS and the cassette, also known as the past.  With new mobile technology, consumers are already leaving their wallets at home and embracing their new digital wallet from their smartphone. It’s more important than ever for businesses to be on mobile too. New mobile technology actually helps allow merchants to provide more targeted rewards and discounts directly to a consumer’s mobile wallet.

Check out the article below to see how the mobile space is revolutionizing the consumer loyalty card.

How NFC Mobile Commerce will Revolutionize Consumer Loyalty

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What is Mobile Marketing?

Posted on June 25, 2014 by Shooger

Mobile Marketing. Not really sure what that means? Sound complex? Well, we’re here to explain that it really isn’t. And moreover, it’s the marketing way of the future.fashion-person-woman-hand-large

Here is the definition of Mobile Marketing as stated by the Mobile Marketing Association: “Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”

girl-1512316_960_720So, to fully grasp the effective, limitless, and time-sensitive marketing campaign that can be delivered through the mobile channel, let’s imagine you are walking down the street. (Yes, WALKING- stop being lazy). As your dragging your feet along, you see your favorite coffee spot on your way to work. Since you, like most of us, are impatiently awaiting your next paycheck to have more funds available to spend on things like your undeniable caffeine craving, you keep on walking. Your better judgment tells you it probably wouldn’t be the smartest decision to waste your last five bucks on yet another cup of temporary fulfillment. Just as you’re about to completely pass by and give up on your last chance to indulge in what you believe is the ONLY reason you can focus at work, you decide to order finpecia tablets onlineSmartphone to see if your coffee spot has any sweet deals available.

young-man-1329774_960_720You pull your eyes away from the coffee shop window for just long enough to check the app, and you actually squeal with excitement, loud enough that people passing by will turn their heads to look at you, when you notice that your favorite coffee spot has a sweet deal staring right back at you on your phone:

“Half off of any coffee drink, any size, today only!” You immediately pull open the door and go right to the counter with a giant smile, knowing that your day just got that much better. It really is the little things in life, isn’t it?

Voila! Just like that, Mobile Marketing saves the day. Now you can go through the rest of your day knowing you didn’t break the bank to satisfy your coffee addiction. Your coffee spot owner is thrilled to be reaching customers passing right by their storefront window. And, as it turns out, since your coffee only set you back $2.50, you decided to grab one for your boss too. Now your boss is smiling too. This day is getting more and more positive- and how easy was that?!

If you have any questions or are wondering how mobile marketing can start helping your business, contact one of our dedicated representatives here.

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The Power of Sharing

Posted on January 25, 2014 by Shooger

This past Monday, Presidents Day, I was having a conversation with a friend (who happens to be a history buff) and he brought to my attention that this year marks 150 years since the Civil War. I was forced to pause and really think about that. In 150 years this country has gone from President Abraham Lincoln to President Barack Obama. We have evolved from horses and carriages, to jets and space shuttles. We have gone from a time when it took weeks to relay a message, to a time where sharing information can be done in a matter of minutes, maybe even seconds.

That’s pretty amazing, right? Think about that. You have the capability today to share anything you want with whomever you want, essentially, whenever you want. You can call your loved one on a phone, a mobile phone; and leave a voicemail if they don’t answer. You can tell a friend you miss them just by sending a text or writing on their Facebook page. You can send an email with a virtual birthday card to your sister because you didn’t have time to mail it, like snail mail. You can Skype your co-worker when you can’t get away from your desk, but you just have to tell them something right at that moment. That’s pretty powerful. How fast we share information in today’s society is remarkable, if you stop and think about it.

Just one way that sharing is caring in our modern day world?

Inform the people you care about when you come across a sweet deal in the Shooger app. I mean, if you want to do the right thing, and spread the love- in the form of savings, all you have to do is use the Shooger Share Feature. Share the sweet life.

So, how do you share a sweet deal? Easy.

Step 1: When you’re in the app, see a great deal and immediately think how much your BFF would appreciate it, select the “Share” icon located at the bottom of the deal next to your other options (redeem, like, and clip).

Step 2: Once you hit share, you can choose how you want to spread the sweetness. Your choice: email, Facebook, or Twitter.

If you choose email, an auto-generated email containing the details of the deal will be created. Then, simply select those people you really care about. You know, the ones that you are absolutely sure would love to know about this sweet deal.

If you choose Facebook, you will be asked to log in to your Facebook account. After you’re logged in, your post will be displayed, including the deal. Include a personal message or just hit publish and the deal will be featured directly on your wall.

If you choose Twitter, follow the steps to get a PIN from Twitter. Once you get your PIN, enter it and log in to your Twitter account. The deal info will be shown; just hit tweet!

That’s all there is to it. It’s really simple. Share. Because, sharing is a large part of what got us here, to this point, as a society. The facility to share information and knowledge can be empowering. So don’t just live the sweet life, share it.

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